Male gaze – The act of depicting women and the world, in the visual arts and in literature, from a masculine perspective that presents and represents women as sexualised objects for the pleasure of the male eye.
Voyeurism – the act of gaining sexual pleasure from watching others when they are naked or engaged in sexual activity.
Patriarchy – System of government in which the male gender hold power of the female gender
Positive and negative stereotypes – traits of which are negatively valanced and attributed to a social group
Counter-types – A positive stereotype that emphasises their positive features
Misrepresentation – untrue or misleading statement of fact made during negotiations by certain people to another
Selective representation – When some people are represented more in government than others
Dominant ideology – The ideas, attitudes, values, beliefs, and culture of the ruling class in a society
Constructed reality – Society is based on the social construction of reality. People shape their experiences through social interaction.
Hegemony – leadership or dominance, especially by one state or social group over others.
Audience positioning – techniques used by the creator of a text to try to get the audience to understand the ideology of the text.
