- Male gaze- encourages the sexual politics of the gaze and suggests a sexualised way of looking that empowers men and objectifies women.
- Voyeurism – invasive of people’s private lives.
- Patriarchy- a society controlled by men.
- Positive and negative stereotypes- encourages a certain attitude on how we see things and how things are accepted on not accepted.
- Counter-types- representation that highlights the positive features of a person or group..
- Misrepresentation- false or misleading account of the nature of something.
- Selective representation- when groups of people/ things are represented/highlighted more then others.
- Dominant ideology- The ideas, attitudes, values, beliefs, and culture of the ruling class in a society.
- Constructed reality- the way we present ourselves to other people is shaped partly by our interactions with others, as well as by our life experiences.
- Hegemony- leadership or dominance, especially by one state or social group over others.
- Audience positioning- the relationships between the audience and the text, how an audience receives, reads and responds to a text.
Identity:
- Fluidity of identity- having the ability to change how you see yourself, the world, and your actions.
- Constructed identity- the way that we construct our own identities through experiences, emotions, connections, and rejections. They constantly change.
- Negotiated identity-
- Collective identity- the shared definition of a group that derives from its members’ common interests, experiences, and solidarities.