I produced an alien warrior game and I created a dominant signifying image that was essentially feminine. This corresponds to Toril Moi’s analysis of the distinction between female, feminine, feminist categories of representation (1987). Only in my production there is a clear focus on the female gender. This can be identified in the posture that I created for my main character, it is an exaggerated hip-sway, almost sexual pose, which when I tested it on my target audience they recognised as “a typical female pose!”.