Media banner

Iconic Sign

The iconic signs in my banner are the magazines as they are not the actual magazine covers but look exactly like the magazine cover.

Indexical Sign

an indexical sign in my banner is the word ‘ media’ as it is representing the subject media.

symbolic sign

a symbolic sign in my banner is all of the magazines collaged to look like bunting.

Semiotics

  1. Sign = something that represents something else
  2. Code = constructs meaning in media form
  3. Convention = the way of doing something
  4. Dominant Signifier = the most important thing that stands in for something else
  5. Anchorage = words that join an image to give meaning and context.

Ferdinand de Saussure:

  1. Signifier = something that stands in for something else
  2. Signified = something that is being evoked

C S Pierce:

  1. Icon = a sign that looks like an object
  2. Index = a sign that has a link to an object
  3. Symbol = a sign that has a random link to its object

Roland Barthes:

  1. Signification = process of constructing meanings from the sign
  2. Denotation = the literal meaning of something
  3. Connotation = meanings associated or interpreted with something
  4. Myth = a widely held but false belief or idea
  5. Ideology = the science of ideas
  6. radical = something unexpected
  7. reactionary = an expected idea

Banner

The three types of symbol – C.S Pierce

Iconic: Microphone, books, screens.

Indexical: Camera – encourages taking photos, microphone – encourages speaking, radio – encourages listening.

Symbolic: “Media Studies” – font suggests confident tone, yellow oval – shows bright things ahead, book background – think of studying and curiosity.

Media Banner

Pierce Semi tonics and signs

iconic sign: a sign that looks like its object

The social media icons are recognizable

Indexical sign: a sign that has a link to its object

The tree located in the centre is a representation of how many branches of social media there are.

Symbolic sign: a sign that has an arbitrary or random link to its object

MEdia Banner

The Three types of sign by C.S Pierce

Iconic: Camera, Radio, Microphone. the ‘sign’ shows a picture of the object which is universally known as the seen object, therefore making it iconic.


Indexical: The direction sign suggests that every type of media is in a different direction.

Symbolic: ‘Media’ ‘A-Level’ ‘Hautlieu school’ letters and numbers have a random link to what they mean, someone who speaks another language would call the same thing something different.