Iconic sign :
The Instagram logo is not the actual Instagram logo, but it looks like it.
Indexical Sign :
The Apple logo is trying to look like an apple but it is only a silhouette.
Symbolic Sign :
The M in the Mcdonald’s logo has relevance to the letter we read as M.
Examples of:
Iconic signs: Newspaper, bicycle, lighthouse
Indexical signs: Newspaper- indexical sign towards reading, the word media
Symbolic signs: 0, 3, M
Iconic Sign
The iconic signs in my banner are the magazines as they are not the actual magazine covers but look exactly like the magazine cover.
Indexical Sign
an indexical sign in my banner is the word ‘ media’ as it is representing the subject media.
symbolic sign
a symbolic sign in my banner is all of the magazines collaged to look like bunting.
Semiotics
Sign = something that represents something else Code = constructs meaning in media form Convention = the way of doing something Dominant Signifier = the most important thing that stands in for something else Anchorage = words that join an image to give meaning and context.
Ferdinand de Saussure:
Signifier = something that stands in for something else Signified = something that is being evoked
C S Pierce:
Icon = a sign that looks like an object Index = a sign that has a link to an object Symbol = a sign that has a random link to its object
Roland Barthes:
Signification = process of constructing meanings from the sign Denotation = the literal meaning of something Connotation = meanings associated or interpreted with something Myth = a widely held but false belief or idea Ideology = the science of ideas radical = something unexpected reactionary = an expected idea
an Iconic sign: a sign that looks like a object
newspaper
an indexical sign: a sign that has a link to its object
an symbolic sign: a sign that is arbitrary or random like to its object
blue background, yellow logos with a white ghost shape
Iconic Signs=tv, chair, remote control
Indexical Signs= snapchat and instagram icons link to social media, camera links to a music video, newspapers link to reading
Symbolic Signs= pink, blue, the word media
The three types of symbol – C.S Pierce
Iconic: Microphone, books, screens.
Indexical: Camera – encourages taking photos, microphone – encourages speaking, radio – encourages listening.
Symbolic: “Media Studies” – font suggests confident tone, yellow oval – shows bright things ahead, book background – think of studying and curiosity.
Pierce Semi tonics and signs
iconic sign: a sign that looks like its object
The social media icons are recognizable
Indexical sign: a sign that has a link to its object
The tree located in the centre is a representation of how many branches of social media there are.
Symbolic sign: a sign that has an arbitrary or random link to its object
The Three types of sign by C.S Pierce
Iconic: Camera, Radio, Microphone. the ‘sign’ shows a picture of the object which is universally known as the seen object, therefore making it iconic.
Indexical: The direction sign suggests that every type of media is in a different direction.
Symbolic: ‘Media’ ‘A-Level’ ‘Hautlieu school’ letters and numbers have a random link to what they mean, someone who speaks another language would call the same thing something different.
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