key language

Sign – Stands in for something else.

Code – used to construct meaning in media forms

Convention– the accepted way of doing something.

Dominant signifierthe main thing that stands in for something else.

Anchoragewords that go along with an image to give meaning of context.

  1. Paradigm – A collection of signs that all have some sort of connection.
  2. Syntagm –  How signs and things are put together and fitted together.

Ferdinand De Saussure – Swiss linguist, semiotician and philosopher. Ferdinand de Saussure: Saussure believed in a concept, that can be described as “the study of signs and symbols and their use or interpretation.” One of the two founders of semiotics, introduced these terms as the two main planes, these terms being the ‘signifier’ and the ‘signified’.

  1. Signifier, stands in for something else
  2. Signified, thing or idea trying to be evoked

C S Pierce: Pierce believed that there were only 3 signs ever, Iconic, Indexical and symbolic. Furthermore this implies that everything is made up of these 3 signs.

  1. Icon, a sign that looks like its object (think of camerawork, sets, props, and Mise-En-Scene) (eg. a picture of a cat)
  2. Index, A sign that has a link to its object (Think of sounds, props) (campfire smoke, or the smoke coming from a campfire.)
  3. Symbol, a sign that has an arbitrary or random link to its object (think of colours, textures, shapes, sounds)

Roland Barthes: Barthes semiotician work focused on the signs in the news and how to read them, he would take apart scenes in the news to analyse them more easily and find out what the news is actually saying.

  1. Signification – The process of constructing meaning the from the sign itself.
  2. Denotation – The first level of analysis (what the person can see)
  3. Connotation – The meanings or associations we have with the image
  4. Myth – Information that is being told with assets which may differ the way you view it from reality of the information
  5. Ideology – To grasp the idea between relation and power
  6. radical – something that goes against people thoughts and ideas (eg. driving through a red light is normal)
  7. reactionary – something that everyone accepts (eg. like the fact that you should stop at a red light)
  8. Paradigm – A typical sign or ideal of something in a collection.
  9. Syntagm – Where objects have relations symbolic of each other in a sequence

Key Language:

  • Sign – a gesture or action used to convey information or an instruction.
  • CodeTools that use signs to create meaning.
  • ConventionMedia code that is accepted.
  • Dominant SignifierThe main thing.
  • AnchorageAn image posted with something else to provide context.
  • Signifier – Stands in for another thing.
  • Signified – The idea that has been created by the signifier.
  • Icon – Looks like the object its referring to
  • Index – Links to the object its referring to
  • Symbol – A sign that has a random meaning and doesn’t have context
  • Signification Levels of meaning, signification or representation
  • Denotation – The most basic or literal meaning of a item or sign
  • Connotation –  The other or secondary meaning for a sign
  • MythA changed or distorted meaning of signification.
  • Ideology – Pieces and signs that reinforce powerful structures.
  • Radical – Something that goes against and challenges dominant, typical ideas.
  • Reactionary – Something that goes with and agrees with dominant, typical ideas.
  • Paradigm – A collection of items relating to a thing
  • Syntagm How signs and things are put together and fitted together.

Definitions

Semiotics

  1. Sign – Stands in for something else
  2. Code – Symbolic tools used to create meaning
  3. Convention – Accepted ways of using media code
  4. Dominant Signifier – The main representative
  5. Anchorage – Words with an image to provide context

Ferdinand de Saussure:

  1. Signifier – Stands in for something else
  2. Signified – Idea being evoked by signifier

C S Pierce:

  1. Icon – A sign that looks like its object
  2. Index – A sign that has a link to its object
  3. Symbol – A sign that has a more random link to its object

Roland Barthes:

  1. Signification – Structural levels of signification, meaning or representation.
  2. Denotation –  The most basic or literal meaning of a sign.
  3. Connotation – The secondary, cultural meanings of signs; or “signifying signs,” signs that are used as signifiers for a secondary meaning.
  4. Myth – The most obvious level of signification, but distorts meaning by validating arbitrary cultural assumptions in a way similar to the denotative sign.
  5. Ideology – codes that reinforce or are congruent with structures of power.
  6. Radical – Something that challenges dominant ideas.
  7. Reactionary – Something that confirms dominant ideas.
  1. Paradigm – A collection of signs that all have some sort of connection.
  2. Syntagm –  How signs and things are put together and fitted together.

Semiotics

Semiotics

  1. Sign: Something that shows or represents something related.
  2. Code: Symbols that create meaning in something.
  3. Convention: The ways of using code in media.
  4. Dominant Signifier: The main sign that represents everything.
  5. Anchorage: An image with words that has context.

Ferdinand de Saussure:

  1. Signifier: A signs physical form.
  2. Signified: The meaning or idea expressed from a sign.

C S Pierce:

  1. Icon: A person or thing represented as a symbol.
  2. Index: A sign or measure of something.
  3. Symbol: Something that stands for something else.

Roland Barthes:

  1. Signification: The act of signifying by signs.
  2. Denotation: a direct and specific meaning.
  3. Connotation: An idea or feeling.
  4. Myth: A traditional story.
  5. Ideology: A system of ideas and ideals.
  6. Radical: Very new and different from the ordinary.
  7. Reactionary: A favoring reaction.
  1. Paradigm: A type of pattern of something.
  2. Syntangm: A combination of interacting signifiers.

semiotics definitions

Semiotics

Sign – Something that indicates a meaning or conveys information

Code – A tool used to convey/construct meaning.

Convention – Ways to use codes in media

Dominant Signifier – The most important and typically most obvious sign

Anchorage – Words that go along with images to give those images meaning.

Ferdinand De Saussure

Signifier – An object that conveys a meaning

Signified – The meaning of said object

C S Pierce

Icon – Type of sign that has a direct link to the object its representing e.g. a picture

Index – Type of sign where the link is caused by the object e.g. smoke caused by fire

Symbol – Type of sign where the link only exists through rule e.g. words and their meanings

Signification – The representation of meaning

Denotation – The literal meaning of something

Connotation – Any interpretation of something

Myth – A chain of concepts accepted to have a specific meaning

Idealogy – The ideals and ideas that form the basis for a meaning

Radical – Something that goes against conventions and isnt expected

Reactionary – Something that is stereotypical/expected

Syntagm – How signs are positioned with each other to make sense

Paradigm – A collection of similar signs

Key Language

Semiotics:

  1. Sign – Possible to stand for something else
  2. Code – Technical and Symbolic codes
  3. Convention – the general ways of doing something
  4. Dominant Signifier, – Something that stands out
  5. Anchorage – an image with context to give meaning

Ferdinand de Saussure:

  1. Signifier, – the material form, seen, heard, touch etc
  2. Signified, – the mental concept

C S Pierce:

  1. Icon, – looks like the object
  2. Index, – something that relates to the object
  3. Symbol – random link to the object, numbers, colours, alphabets

Roland Barthes:

  1. Signification, – a code that we read
  2. Denotation, – a description of what you can see in the image
  3. Connotation – the meaning we have with the image
  4. Myth – to communicate cultural and political meanings
  5. Ideology, – a world view of how society should function
  6. radical – challenges dominants ideas
  7. reactionary – confirming dominants ideas
  1. Paradigm – create differentiation in meaning
  2. Syntagma – an orderly combination of interacting signifiers which forms a meaningful whole

Key language:

Semiotics

  1. Sign – Something that stands for something else
  2. Code – An object that signifies something.
  3. Convention – The way of doing something that is accepted by the majority
  4. Dominant Signifier – The main representative
  5. Anchorage – Text with an image to provide context

Ferdinand de Saussure:

  1. Signifier – The object itself
  2. Signified – The meaning in the object

C S Pierce:

  1. Icon – the thing that looks like the object but is not the actual object (eg. A picture of a cat)
  2. Index – the thing that has a link to the object, this may be coming from the object itself or something else. (eg. A campfires smoke, the smoke is coming from the campfire)
  3. Symbol – Signs that is understood as representing an object, idea or relationship.

Roland Barthes:

  1. Signification – The process of constructing meaning the from the sign itself.
  2. Denotation – The first level of analysis (what the person can see)
  3. Connotation – The meanings or associations we have with the image
  4. Myth – Information that is being told with assets which may differ the way you view it from reality of the information
  5. Ideology – To grasp the idea between relation and power
  6. radical – something that goes against people thoughts and ideas (eg. driving through a red light is normal)
  7. reactionary – something that everyone accepts (eg. like the fact that you should stop at a red light)
  8. Paradigm – A typical sign or ideal of something in a collection.
  9. Syntagm – Where objects have relations symbolic of each other in a sequence

definitions

Semiotics

  1. Sign-something which can stand for something else
  2. Code– technical, written and symbolic tools which used to construct or suggest meaning in media forms.
  3. Convention– accepted ways of using media codes
  4. Dominant Signifier– the main representative.
  5. Anchorage-words with an image to provide context

Ferdinand de Saussure:

  1. Signifier-Any material thing that signifies something.
  2. Signified-The concept that a signifier refers to.

C S Pierce:

  1. Icon-physically resembles thing or idea
  2. Index-A sign that has a link to its object
  3. Symbol-Symbol, a sign that has an arbitrary or random link to its object

Roland Barthes:

  1. Signification-process of the construction of meaning from the signs
  2. Denotation-, first level analysis (what a reader can see on the page)
  3. Connotation-meanings or associations we have with the image
  4. Myth-naturalizes events turning history into nature
  5. Ideology-a world view about how society should function
  6. radical– something you wouldn’t expect / out of the ordinary
  7. reactionary-what you would expect/ follows stereotypes

paradign– a collection of similar signs

syntagm– the sequences in which signs work.

definitions

SEMIOTICS

sign- something which can stand for something else

code– written or symbolic tools used to suggest meaning in media forms.

convention- accepted ways of using media codes

dominant signifier- the main sign

anchorage- Words with an image to go along with the text which provides context

FERDINAND DE SAUSSURE

Signified-stands in for something else

signifier-thing or idea trying to be evoked

C S PIERCE

icon-a sign that looks like its object

index- a sign that has a link to its object

symbol-a sign that has a more random link to its object

ROLAND BARTHES

signification- structural levels of signification, meaning or representative

denotation-the most basic or literal meaning of a sign

connotation- signs that are used as signifiers for a secondary meaning

myth- naturalizes events, turning history into nature

ideology- codes that reinforce or are congruent with structures of power

radical- something that challenges dominant ideas

reactionary- something that confirms dominant ideas

Paradigm- a typical example or pattern of something; a pattern or model

Syntagm- a linguistic unit consisting of a set of linguistic forms (phonemes, words or phrases) that are in a sequential relationship to one another.

KEY Language

Semiotics
SignSomething which can stand for something else
CodeWritten or symbolic tools used to suggest meaning in media forms
ConventionAccepted ways of using media code
Dominant SignifierThe main representative
AnchorageWords with an image to provide context
Ferdinand de Saussure
SignifierStands in for something else
SignifiedIdea being evoked by signifier
C S Pierce
IconA sign that looks like its object
IndexA sign that has a link to its object
SymbolA sign that has a more random link to its object
Roland Barthes
SignificationStructural levels of signification, meaning or representation
DenotationThe most basic or literal meaning of a sign
ConnotationSigns that are used as signifiers for a secondary meaning
MythNaturalizes events, turning history into nature
IdeologyCodes that reinforce or are congruent with structures of power
RadicalSomething that challenges dominant ideas
ReactionarySomething that confirms dominant ideas
ParadigmA collection of similar signs
SyntagmThe sequence in which signs work