Daily Archives: September 23, 2021
Filters
The history of media
History of Media Induction task
Key language
Semiotics
- Sign – an object, quality, or event whose presence or occurrence indicates the probable presence or occurrence of something else.
- Code – Symbolic tools used to create meaning
- Convention – Accepted ways of using media code
- Dominant Signifier – Any material thing that signifies
- Anchorage – Words with an image to provide context
Ferdinand de Saussure
- Signifier – a sign’s physical form (such as a sound, printed word, or image) as distinct from its meaning.
- Signified – the meaning or idea expressed by a sign, as distinct from the physical form in which it is expressed.
C S Pierce
- Icon – A sign that looks like its object
- Index – A sign or measure of something.
- Symbol – A sign that has a more random link to its object
Roland Barthes
- Signification – the representation or conveying of meaning
- Denotation – the literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests
- Connotation – an idea or feeling which a word invokes for a person in addition to its literal or primary meaning
- Myth – a widely held but false belief or idea
Media forms
| Characteristics | Example | ||
| Newspaper | – In black and white print – Published for a general audience – Information on current events and local and regional news | The Daily Express | |
| Television | – Visual – Appeals to a wide target audience – Live news can be broadcasted | Good Morning Britain | |
| Film | – Usually intended for entertainment and/or educational purposes – Continuous showing, no advertisements – Can be expensive and very time consuming to create | David Attenborough: A Life on Our Planet | |
| Radio | – Audio – Music, news and advertisements can be played – The radio station played depends on the area one lives in | Channel 103 | |
| Video games | – Played on a video game console – Expensive to rent/buy – Large variety of games appealing to different consumers | Sims | |
| Music video | – Audio and visual – Illustrates a story of the song – Typically very creative | Chandelier by Sia | |
| Marketing/advertising | – Made to sound or look very appealing to the audience – Can be very expensive to market/advertise depending on who is advertising a product or service, how often and where – Marketing/advertising can be deceptive so people are more interested in purchasing the product/service | Garnier advertisement | |
| Social media | – Free to use – Very large audience – Easy to use and more modern than other media forms | ||
| Magazines | – Very engaging they can have quizzes, games, competitions – Usually are issued monthly, a subscription can be purchased – There are many different genres such as fashion, women’s health, home decor magazines | Elle |