Semiotics

1. Sign-something which can stand for something else
2. Code– technical, written and symbolic tools which used to construct or suggest meaning in media forms.
3. Convention– accepted ways of using media codes
4. Dominant Signifier– the main representative.
5. Anchorage-words with an image to provide context

Ferdinand de Saussure:

1. Signifier-Any material thing that signifies something.
2. Signified-The concept that a signifier refers to.

C S Pierce:

1. Icon-physically resembles thing or idea
2. Index-A sign that has a link to its object
3. Symbol-Symbol, a sign that has an arbitrary or random link to its object

Roland Barthes:

1. Signification-process of the construction of meaning from the signs
2. Denotation-, first level analysis (what a reader can see on the page)
3. Connotation-meanings or associations we have with the image
4. Myth-naturalizes events turning history into nature
5. Ideology-a world view about how society should function
6. radical– something you wouldn’t expect / out of the ordinary
7. reactionary-what you would expect/ follows stereotypes

paradign– a collection of similar signs

syntagm– the sequences in which signs work.

SEMIOTICS

sign- something which can stand for something else

code– written or symbolic tools used to suggest meaning in media forms.

convention- accepted ways of using media codes

dominant signifier- the main sign

anchorage- Words with an image to go along with the text which provides context

FERDINAND DE SAUSSURE

Signified-stands in for something else

signifier-thing or idea trying to be evoked

C S PIERCE

icon-a sign that looks like its object

index- a sign that has a link to its object

symbol-a sign that has a more random link to its object

ROLAND BARTHES

signification- structural levels of signification, meaning or representative

denotation-the most basic or literal meaning of a sign

connotation- signs that are used as signifiers for a secondary meaning

myth- naturalizes events, turning history into nature

ideology- codes that reinforce or are congruent with structures of power

radical- something that challenges dominant ideas

reactionary- something that confirms dominant ideas

Paradigm- a typical example or pattern of something; a pattern or model

Syntagm- a linguistic unit consisting of a set of linguistic forms (phonemes, words or phrases) that are in a sequential relationship to one another.

Semiotics
Sign	Something which can stand for something else
Code	Written or symbolic tools used to suggest meaning in media forms
Convention	Accepted ways of using media code
Dominant Signifier	The main representative
Anchorage	Words with an image to provide context
Ferdinand de Saussure
Signifier	Stands in for something else
Signified	Idea being evoked by signifier
C S Pierce
Icon	A sign that looks like its object
Index	A sign that has a link to its object
Symbol	A sign that has a more random link to its object
Roland Barthes
Signification	Structural levels of signification, meaning or representation
Denotation	The most basic or literal meaning of a sign
Connotation	Signs that are used as signifiers for a secondary meaning
Myth	Naturalizes events, turning history into nature
Ideology	Codes that reinforce or are congruent with structures of power
Radical	Something that challenges dominant ideas
Reactionary	Something that confirms dominant ideas
Paradigm	A collection of similar signs
Syntagm	The sequence in which signs work