SEMIOTICS

Sign- stands in for something else

Code- used to construct meaning in media forms

Convention- the accepted way of doing something

Dominant signifier- the main thing that stands in for something else

Anchorage- words that go along with an image to give meaning of context

FERDINAND DE SAUSSURE= Ferdinand de Saussure was a Swiss linguist, semiotician and philosopher. He believed that semiotics is concerned with everything that can be taken as a sign.

Signifier- stands in for something else

Signified- thing or idea trying to be evoked

CS PIERCE= Charles Sanders Peirce was an American philosopher, logician, mathematician and scientist. His Sign Theory, or Semiotic, is an account of signification, representation, reference and meaning.

Icon- physically resembles an object

Index- has a link to an object

Symbol- no relation to object/ decided by society two things should be linked

ROLAND BARTHES= Roland Gérard Barthes was a French literary theorist, essayist, philosopher, critic, and semiotician. His Semiotic Theory broke down the process of reading signs and focused on their interpretation by different cultures or societies

Signification- process of the construction of meaning from the signs

Denotation- first level analysis (what a reader can see on the page)

Connotation- meanings or associations we have with the image

Myth- naturalizes events turning history into nature

Ideology- a world view about how society should fuction

Radical- something you wouldn’t expect / out of the ordinary

Reactionary- what you would expect/ follows stereotypes

Paradigm- collection of similar signs

Syntagm- order of signs linking to each other