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The three types of symbol – C.S Pierce

Iconic: Microphone, books, screens.

Indexical: Camera – encourages taking photos, microphone – encourages speaking, radio – encourages listening.

Symbolic: “Media Studies” – font suggests confident tone, yellow oval – shows bright things ahead, book background – think of studying and curiosity.

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Pierce Semi tonics and signs

iconic sign: a sign that looks like its object

The social media icons are recognizable

Indexical sign: a sign that has a link to its object

The tree located in the centre is a representation of how many branches of social media there are.

Symbolic sign: a sign that has an arbitrary or random link to its object

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The Three types of sign by C.S Pierce

Iconic: Camera, Radio, Microphone. the ‘sign’ shows a picture of the object which is universally known as the seen object, therefore making it iconic.


Indexical: The direction sign suggests that every type of media is in a different direction.

Symbolic: ‘Media’ ‘A-Level’ ‘Hautlieu school’ letters and numbers have a random link to what they mean, someone who speaks another language would call the same thing something different.

Media header and semiotics

Semiotics is the study of signs:

An Iconic sign is something that looks like its object. For example in my work, the book, statue and Elvis Presley are all iconic signs

An indexical sign is a sign that has a link to its object. For example in my work, the newspaper, television and record all have links to media

A symbolic sign is something that has a random link to its object. For example in my work, the blue font, the black and white background and the fire are all symbolic signs.