My banner is made up of iconic, indexical and symbolic signs according to CS Pierce. For example, the entire banner has many symbolic signs such as the different shades of the colour blue, and other colours in the social media logo icons.

The social media icons above the word ‘studies’ is an indexical sign as it has a link to the study of media, likewise the speech bubbles, microphone and signal icons.

An example of an iconic sign in my banner would be the picture of the phone- it looks like its object. The signal icon and the microphone could be argued as iconic signs too, as they are pictures that look like its object.