| Number | Media Form | Characteristics | Example |
| 1 | Radio | Audio only, linear, widely available | Radio 1 |
| 2 | Newspaper | Non-linear, visual, public | JEP |
| 3 | Advertising / Marketing | Visual and audible , shown to the public, accessible for anyone | Leaflets |
| 4 | Film | Publicly available, simultaneous, visual and audible | Titanic |
| 5 | Television | Broadcast, private, cheap | The Big Bang Theory |
| 6 | Video Games | Visual and audible, interactive, user feels very involved | Call of Duty, GTA |
| 7 | Online, social and participatory media | Production is public, consumption is private | Snapchat |
| 8 | Magazines | Visual, lots of photos, accessible for the public | Vogue |
| 9 | Music video | Visual and audible, public, easily accessible | Gangnam Style |
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