| number | media form | characteristics | example |
| 1 | magazines | public, intimate, non linear | vogue, gardeners world |
| 2 | radio | linear, auditory, intimate | 103, radio 1 |
| 3 | television | visual, screen based, less expensive | love island, eastenders |
| 4 | newspaper | public, informative, non linear | daily mail, jep |
| 5 | online, social and participatory media | visual, online, public production, private consumption | snapchat, instagram |
| 6 | film | visual, screen based, generally more expensive, linear | titanic, maze runner |
| 7 | advertising and marketing | public, | dolce&gabana, playdoh |
| 8 | video games | visual, interactive, auditory | call of duty, fortnite |
| 9 | music video | visual, auditory, linear | one direction drag me down, justin bieber sorry |
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