| Characteristics | Example | ||
| 1 | Television | Private – At Home | GoT |
| 2 | Film | Social/Public – In Cinemas | The Matrix |
| 3 | Radio | Auditory Only | Channel 103 |
| 4 | Newspapers | Informational | Daily Star |
| 5 | Magazines | Bazaar | |
| 6 | Advertising/Marketing | Shown in everything or can stand on own | Billboards |
| 7 | Online/Social Media | Influencers, Easily Accessible By Younger Audiences | |
| 8 | Videogames | Personal, Depending On Game | Horizon Zero Dawn |
| 9 | Music Video | Audio/Visual | TOP- Choker |
