| Forms | Characteristics |
| 1 | television | visual, usually watched in private, usually has ads, usually 30 min – 60 min, non-physical |
| 2 | film | visual (picture), sometimes watched in public, no ads, usually 90 min – 180 min, non-physical |
| 3 | radio | audio, 24 / 7, ads, non-physical |
| 4 | newspaper | visual (text), immediacy (news), ads, physical + non-physical |
| 5 | magazines | visual (text +picture), 5 min – 10 min read, ads, physical + non-physical |
| 6 | advertising and marketing | visual (short text + picture), physical + non-physical, short (one look) |
| 7 | online, social and participatory media | visual (text + picture), non-physical, 24 / 7 |
| 8 | video games | visual, sense, non-physical |
| 9 | music video | visual + audio, 2 min – 5 min, non-physical |
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