| MEDIA FORMS | CHARACTERISTICS | EXAMPLE | |
| 1 | Television | repetitive informative common | This Morning |
| 2 | Advertising | promotional targeted consistent | Billboard |
| 3 | Radio | not visual wide spread simple | Radio 1 |
| 4 | Film | immersive formal differential | Avatar |
| 5 | Social Media | very common interactive free | |
| 6 | Newspaper | completely visual specific to the area generic | Daily Mail |
| 7 | Magazine | diverse no set format attractive | National Geographic |
| 8 | Music video | audio and video intertextual referencing genre specific | Daily Duppy |
| 9 | Video Games | entertainment for profit immersive | FIFA |
