| Characteristics | Examples | ||
| 1 | Magazine | written, cheap | Models |
| 2 | Social Media | Visual | |
| 3 | Films | Fiction, visual, expensive | Spiderman |
| 4 | Newspapers | written | Daily news |
| 5 | Television | Adverts, non fiction, cheaper | World of sport |
| 6 | Advertising | Visual, expensive, propaganda | clash of clans advert |
| 7 | Video games | Visual, expensive | Minecraft |
| 8 | Music videos | Visual, voice | Holiday |
| 9 | Radio | voice | BBC |
