Positive and negative stereotypes – a good or bad accepted idea of something.

Counter-types – something opposing the stereotypes.

Misrepresentation – the misleading or false belief.

Selective representation – only representing certain things.

Dominant ideology – the most widely believed idea.

Constructed reality – the idea that society is created by humans and human interaction.

Hegemony – leadership by one person/group.

Audience positioning – the techniques used by the creator to get the audience to understand the idea.

Fluidity of identity – the idea that your identity changes.

Constructed identity – the identity you build, such as on Instagram.

Negotiated identity – agreeing that certain people have certain roles in a relationship and that these roles can not change.

Collective identity – the identity of a group.

Positive and negative stereotypes = general expectation of something or someone, including looks, personalities and behavior

Counter-types = a positive stereotype

Misrepresentation = giving a false or misleading representation with the intention to lie

Selective representation = parts of an image are selectively chosen to show

Dominant ideology = agreeing with what we believe

Constructed reality = how we represent ourselves/ things in a way we want it to be seen or things or the idea of that we’ve been influenced by other factors

Hegemony = dominance of authority

Audience positioning = techniques that are used to control how we perceive and understand things ideology of the media 

Fluidity of identity = flexibility of gender

Constructed identity = how something is formed – is it real? has it been constructed?

Negotiated identity = changing someones beliefs through the concept of cultural beliefs and media

Collective identity =

• negative stereotypes- Negative stereotypes are traits and characteristics, negatively valenced and attributed to a social group and to its individual members. Positive – positive stereotype refers to a subjectively favourable belief held about a social group
• Counter-types- The definition of a countertype is a positive stereotype and emphasizes the positive features about a person. An example of a countertype is that all religious people are kind. Misrepresentation
• Selective representation- selective representation is when some groups of people are represented more in government than others. … In this way, one form of selective representation is used to try to combat another.
• Dominant ideology- The term dominant ideologydenotes the attitudes, beliefs, values, and morals shared by the majority of the people in a given societyConstructed reality
• Hegemony- Leadership or dominance, especially by one state or social group over others.
• Audience positioning-
• Audience positioning refers to the techniques used by the creator of a text to try to get the audience to understand the ideology of the text
•  Fluidity of identity- Your identity is multifaceted and distinctly our own. It is a function of where we’ve come from, our vertical identity: our parents, race, gender, age, socioeconomic status and so on.
• Constructed identity-Any attempt to create, maintain or enhance views about oneself.
• Negotiated identity-Identity negotiation refers to the processes through which people reach agreements regarding “who is who” in their relationships. 
• Collective identity-Collective identity is the shared sense of belonging to a group.

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• Positive and negative stereotypes – traits and characteristics that relate to a typical type of person that are generally either negative or positive.
• Counter-types – This is a representation that is the opposite of a stereotypical associations of groups, people or places.
• Misrepresentation – giving a false or misleading account of the nature of something
• Selective representation – the ways in which the media portrays particular groups, communities or topics from a particular ideological perspective.
• Dominant ideology – the term dominant ideology denotes the attitudes, beliefs, values, and morals shared by the majority of the people in society.
• Constructed reality – the argument that society is created by humans and human interaction, which they call habitualization.
• Hegemony – leadership or dominance, especially by one social group over others.
• Audience positioning – the techniques used by the creator of a text to try to get the audience to understand the ideology of the text
• Fluidity of identity – an identity that is constantly changing or is constantly evolving
• Constructed identity – where an identity has been structured by interactions with family or friends, organisations, institutions, media and other connections we make in our everyday life.
• Negotiated identity – where people reach agreements on “who is who” in their relationships. 
• Collective identity –  is the shared sense of belonging to a group.

• Positive stereotypes– Positive stereotypes are traits and characteristics that are favorable.

negative stereotypes– Negative stereotypes are traits and characteristics that are unfavorable.

• Counter-types- When a producer tries to break stereotypes. For example changing the main signifier.

• Misrepresentation– the action or offence of giving a false or misleading account of the nature of something

• Selective representation– When a group of people are more represented than others, this is used to push forward the idea.

• Dominant ideology– dominant ideology denotes the attitudes, beliefs, values, and morals shared by the majority of the people in a given society.

• Constructed reality– The belief that we act and behave in a certain due to the influence media has on us.

• Hegemony– media hegemony means the dominance of certain aspects of life. The dominance a group has over other groups.

• Audience positioning–