iconography – the visual images and symbols used in a work of art or the study or interpretation of these

intertextual referencing – when a text refers to another text by using distinctive, common or recognisable elements of the referenced text

visual motif – visible elements that reoccur in your film to help tell your story

sound motif – a sound effect or combination of sound effects that are associated with a particular character, setting, situation or idea through the film

colour grading – a post-production process common to filmmaking and video editing of altering the appearance of an image for presentation in different environments on different devices

auteur trademarks – a reference (e.g. to an object, a character, or a happening) that is recurrent in the authors work