CASE STUDY: Stephen Shore, Beverly Boulevard and La Brea Avenue, Los Angeles, California, June 21, 1975, chromogenic colour print

technical:

square image, natural lighting, rule of thirds, maybe slight saturation, non grainy image, white balance = normal

wide depth of field due to large format camera

visual:

cars, signs, petrol station, mountains, lamp posts, pavement

road pointing to the mountain, nature is still there being masked by man made things, leading lines, chevron pointing out to the mountains and out of ‘hell hole’

red, white and blue mentioned a lot in the image, national pride, national colours as part of their branding, reminders of pop art

peace, serenity

concept:

nationalism, branding, pride

driving, needing to go to petrol station to drive, many petrol stations so cars can fuel and keep driving

contextual:

the environment, petrol not as popular due to the fumes, encapsulates the fact america needs cars to get around

taken at down level, sense of order and organise with a bit of clutter, juxtaposition