Cindy Sherman is a key figure in the Pictures Generation, an art movement from the late 1970s and early 1980s. This group of artists critiqued how media and popular culture shape ideas about identity, gender, and societal norms. They challenged traditional notions of originality and explored how imagery from advertising, movies, and other media influences perceptions of self and society.

Sherman initially studied painting at Buffalo State College but found it too restrictive for her creative ambitions. This led her to photography, where she discovered more freedom to experiment with themes of identity and representation.

Her photography focuses on exposing societal stereotypes and roles, particularly those imposed on women. By emphasizing the constructed nature of identity, Sherman challenges the idea that identity is fixed or inherent. Her work critiques how media reinforces gender norms and cultural archetypes, drawing on visual references from movies, advertisements, and art history to highlight these dynamics.

Sherman photographs herself exclusively but uses her image to embody various characters rather than explore her own identity. Through costumes, makeup, props, and carefully staged settings, she transforms into housewives, actresses, clowns, historical figures, and exaggerated personas. These transformations critique the roles and stereotypes imposed by society and media, revealing their artificiality and underlying power dynamics.

While she is the subject of her photos, Sherman does not consider them self-portraits. Her intent is not autobiographical but rather to use herself as a tool to investigate broader cultural and societal issues. Her work serves as a platform for exploring themes of representation, identity, and the influence of media.

Image Analysis

Cindy Sherman adopts the role of a mid-20th-century woman, possibly a housewife or small-town figure. Her modest clothing, hairstyle, and makeup reflect traditional gender roles and evoke a character rooted in a specific cinematic archetype.

The photograph is set indoors, likely in a domestic or urban environment, with subtle details in the background such as walls or furniture that add context. These elements create a sense of intimacy and realism.

Sherman’s character is posed in a moment of stillness, gazing outward with an expression that suggests contemplation or unease. Her posture feels slightly tense, and the overall mood of the image is introspective and subdued.

The subject is framed in a medium shot, which captures part of her body while focusing on her expression and the immediate surroundings. This framing creates a sense of voyeurism and invites the viewer into a private moment, heightening the cinematic atmosphere.

The image suggests an implied narrative, as if the character has been caught during a reflective or routine moment. Sherman’s gaze and expression hint at something happening beyond the frame, adding tension and curiosity for the viewer.

The title, Untitled Film Still #14, is intentionally ambiguous. It evokes the idea of a larger fictional story, allowing viewers to project their own interpretations onto the scene.

The background being in focus suggests a narrower aperture, which ensures that both the subject and the environment are clear and contribute to the overall narrative. The clarity and balanced exposure indicate the use of a fast shutter speed to capture the stillness of the moment.

The photograph is taken from a slightly low angle, placing the viewer just below eye level with the subject. This creates a sense of intimacy and makes the viewer feel as though they are part of the setting. It is a half-body shot, which emphasizes Sherman’s expression and body language while maintaining relevance to the surrounding context. The framing feels balanced between safety and vulnerability, adding subtle tension to the image.

Historically, women in media have been portrayed in stereotypical roles such as housewives, femme fatales, or damsels in distress. These portrayals often objectified women or reduced them to secondary roles defined by their relationships to men. During the mid-20th century, women in film were frequently idealized, with their primary focus placed on domesticity, beauty, and passivity.

Sherman’s Untitled Film Stills were intended to resemble scenes from fictional movies. They mimic cinematic tropes and reference Hollywood and European films to critique how media constructs female identity and reinforces cultural stereotypes.

Sherman’s work highlights how cinema and media perpetuate unrealistic and limiting portrayals of women. By performing as these characters, she exposes these roles as artificial constructs rather than authentic representations of femininity. Her critique remains relevant today, as modern media continues to reinforce gender stereotypes through advertising, social media, and entertainment, reminding viewers to question and challenge the narratives presented to them.

Why did I chose Cindy Sherman as my Inspiration for this project?

I chose Cindy Sherman because her work challenges the way we think about identity and stereotypes in such a powerful and creative way. She’s able to take something as simple as a pose or a setting and turn it into a critique of how society imposes roles on people, especially women. I admire how she uses herself as a tool to explore these themes while making the images feel both familiar and unsettling.

Her focus on exaggerating and deconstructing stereotypes gives me a framework to explore similar ideas in my own work, especially when it comes to highlighting how certain roles, like the “perfect housewife” or the “ideal woman,” are so ingrained in our culture. I feel like her style allows for a lot of creativity and depth while still keeping the images accessible and relatable.

She inspires me to think beyond just creating visually interesting photos and to really question the narratives and expectations that come with the roles I’m portraying. Her work is the perfect combination of storytelling, critique, and artistry, which is exactly what I want to bring into my project.

How I want to convey Identity

In this photoshoot, I want to convey identity as something that is not fixed but rather constructed and influenced by societal expectations. By focusing on women’s stereotypical activities. I aim to highlight how these roles are often assigned to women and presented as “ideal” identities.

I want to show that these roles can feel performative or even restrictive, exposing the gap between how these identities are portrayed and the reality behind them. Small details, like an expression of boredom or frustration, or imperfections in an otherwise polished setting, will help emphasize the tension between the expectation and the individual’s experience.

My goal is to make viewers question how much of identity is shaped by external pressures, like media or cultural norms, and to encourage them to see these roles not as natural or inherent but as constructs that can be challenged and redefined. By staging these scenes with a mix of familiarity and exaggeration, I want the photos to feel reflective of shared experiences while also encouraging deeper thought about the stories we tell ourselves about identity.

What does identity mean to me?

To me, Identity means how you are perceived by yourself and others. I think it is made up of your characteristics, values, appearance, actions, interests and experiences.

Ideas

Women’s Stereotype’s–

I want to explore women’s stereotypes in my identity project because these roles are such a powerful reflection of how society shapes expectations. Women have historically been placed into narrowly defined categories—like the housewife, the beauty queen, or the caretaker. They each carry specific expectations about how they should look, act, and live. By focusing on these stereotypes, I can examine how these roles influence identities and challenge the idea that they are ‘natural’ or ‘instinctive.’

Mood Board

Photoshoot Ideas and How They Explore Identity

• Household Chores
  • A woman hoovering, washing dishes, or ironing in a slightly exaggerated 1950s-inspired setting.
  • Exploration: Highlights the societal expectation of women as caretakers and homemakers. Contrasts the idealized image with subtle expressions of frustration or detachment to question the performative nature of these roles.
• Beauty Routine
  • Scene: A woman sitting at a vanity mirror doing her hair or makeup with excessive products and tools scattered around.
  • Exploration: Examines the pressure on women to maintain appearances and conform to beauty standards. Smudged makeup or an overwhelmed expression could reflect the emotional toll of these expectations.
• “Looking Pretty” Pose
  • Scene: A woman dressed glamorously, posed on a couch or chair with a staged, magazine-like elegance.
  • Exploration: Critiques the stereotype of women as objects of visual pleasure. A stiff or overly dramatic pose could emphasize the artificiality of this role.
• Overworked Multitasker
  • Scene: A woman juggling multiple tasks—cooking, holding a baby, typing on a laptop—all at once.
  • Exploration: Represents the modern “superwoman” stereotype and the unrealistic expectations placed on women to balance career, home, and personal life seamlessly.
• Rebellious Role-Breaker
  • Scene: A woman deliberately defying stereotypes, such as sitting in a cluttered kitchen with tools abandoned or wiping off makeup in frustration.
  • Exploration: Reflects resistance to societal norms, showcasing the individual reclaiming identity outside of expectations.
• Mirror Reflection
  • Scene: A woman looking at her reflection in a mirror, but the reflection shows a different, stereotyped version of herself (e.g., a housewife, beauty queen, or businesswoman).
  • Exploration: Represents the tension between personal identity and societal roles, asking who defines a woman’s identity herself or the expectations placed on her.

Claude Cahun was a French writer, photographer, surrealist and performance artist who was born of the name Lucy Renee Mathilde Schwob. Cahun employed a subversive avant-garde art practice as a form of resistance to the Nazis while also exploring the combined issues of gender, sexuality and power. She created antinationalist leaflets that mocked Nazi ideology and distributed them throughout Jersey, leaving them in strategic places. To present her views further, she created a series of photographs and photomontages that challenged traditional ideas of gender, sexuality and identity. In her self portraits she dresses as a man, a woman and a genderless figure; blurring the boundaries between gender and challenging the viewer‘s assumptions about identity. Cahun’s connection to Jersey stemmed from many childhood holidays where she stayed on the island.

Visual

This photograph is of Claude Cahun herself. She is posed sat down with her legs crossed to one side while staring directly at the camera. She is wearing a short skirt with leggings underneath that have hearts drawn on them. Her long sleeved top also has writing on it saying ‘I AM TRAINING DONT KISS ME’ with two black dots either side. She has bold and stylistic makeup on her face with her hair slicked into a split style. She is also holding dumbbells with the words ‘TOTOR’ and ‘POPOL’ on them.

Technical

I believe that this photograph uses artificial lighting in order to darken the background and make the subject stand out. The background is in soft focus as the photo seems to be taken with a wide aperture. The photo has been taken at eye level in order to connect the subject and the viewer. Taken at a three quarter body shot, the costuming of the model is able to be seen which is important to convey Cahun’s artist goal.

Contextual

In 1920-1930, women were expected to take a more compliant role with priorities around raising children and providing emotional support for their husbands. However, during the twenties, those demands came to seem less and less compatible with women learning to value their individuality above the needs of others.

Conceptual

Cahun used her work to showcase gender neutrality and often undermined the traditional concepts of static gender roles. I believe the message on her top presents this idea by implying that she prioritises independence and education over taking a passive role. The use of two dumbbells could symbolise her multiple and split personalities as she takes on alter egos within her art. The dumbbells are also in juxtaposition with the femininity presented, with contrasts being a common theme in her work.

For my photoshoot, I will take inspiration from some of Cindy Sherman’s work and explore gender stereotypes and societal norms/expectations towards each gender.

Who? – My parents.

What? – Hands (stereotypically, male hands bruised dirty from work and female clean), stereotypic environments + outfits + expectations (e.g. boy’s don’t cry, women must cook and clean) – in black and white to give older impression and highlight how stereotypes supress and influence identity.

Where? – Stereotypic environments (male at work, female in kitchen).

Why? – Explore how stereotypes as well as social expectations affect identity, self-perception and emotions (focus on social/gender identity).

Initial Photo Ideas:

1 – Juxtapose photo of my dad’s hands with photo of my mum’s hands, male hands will be significantly more worn because in their time period in Portugal stereotypes such as males being the ‘breadwinners’ and workers whereas women cooked and cleaned were deeply rooted into society. Contrast side by side and present in black and white to create a more serious tone as well as highlighting differences in each hand much more clearly, showing how the social expectations and stereotypes of their time has influenced them physically and therefore shaped their identity/self-perception even now.

2 – Juxtapose stereotypic outfits/environments of males and females, e.g. have my dad in a work environment dressed in construction gear/a suit and contrast with my mum dressed in an apron/cleaning gear in a kitchen. Explore how gender stereotypes have influenced their identity, both their social identity and gender identity due to societal expectations – dull/bleak atmosphere, environmental portraits with a neutral face and presented in black and white. Could also contrast elements of each stereotypic environment, e.g. compare construction gear vs cleaning materials and suit texture vs cleaning gear texture.

3 – Juxtapose social expectations from each gender with each other, e.g. contrast males being frowned upon for crying and expected to be ‘manly’ with females being seen as more vulnerable, emotional and only good for cleaning etc. Could photograph dad in a restricted/uncomfortable environment appearing to be holding back tears to present how these expectations restrict and shape identity.

Ralph Eugene Meatyard (1925–1972) was an American photographer known for his surreal and haunting images that explored themes of identity, family, and the uncanny. Using masks, blurred motion, and creepy rural settings, he created dreamlike photographs that combined Southern Gothic aesthetics with Zen philosophy. Meatyard often used his own family and friends as subjects, blending personal intimacy with conceptual depth. His work, though underappreciated during his lifetime, is now celebrated for its experimental spirit and its ability to transform ordinary moments into profound art.

Meatyard inspires me because his art shows how creativity can emerge from the deeply personal and the familiar. He demonstrated that profound expression doesn’t require elaborate resources—only imagination and a willingness to see the world differently. His use of masks and surreal compositions invites exploration of themes like identity and transformation, while his experimental approach encourages breaking free of conventional rules.

How does he Portray Identity In his pictures?

Ralph Eugene Meatyard explored identity in his photography by blurring the lines between who we are and how we appear. He used masks to hide his subjects’ faces, stripping away individuality and turning them into symbols or characters. This made his photos feel universal, like they were about everyone and no one at the same time.

He also played with motion blur, shadows, and eerie settings, making his subjects seem ghostly or out of place, as if identity itself was fleeting or hard to pin down. By shooting in old houses or rural landscapes, he tied identity to memory and the passing of time. His work invites you to think about how much of identity is what we show and how much is hidden or shaped by the world around us.

Mood board

Plan/Themes

The first image reflects my love for football, especially Liverpool. I could use this idea for my photoshoots since a lot of my friends play football. I could snap shots of them in play, like dribbling, passing, or celebrating goals, or just catch them in their kits, showing moments of their teamwork or focus.

Another one I could possible do is a family gathering for christmas and the holidays, as this could represent almost like an environmental portraiture of different family members next to christmas decorations and lights.

There are many options I could choose from that are in relation to my identity but I think I will most likely refer my photoshoots to artists references, such as:

Christoffer Relander

Relander’s photography is all about showing how complex and layered identity can be. He doesn’t just capture portraits of people; he blends them with landscapes, nature, and other elements to suggest that our identity is not just about who we are, but also where we’re from and what surrounds us.

By merging human faces with trees, mountains, or skies, Relander suggests that our identity is connected to the natural world. It’s not just about us as individuals, but how we fit into a bigger picture, our relationship with nature, the environment, and the universe.

Relander’s approach, using double exposure, lets him create a deeper story about identity in each photo. It’s not just about showing someone’s face, it’s about showing the multiple sides of who they are. Relander’s process is a mix of skill and creativity. He doesn’t just take pictures; he carefully crafts his shots to tell a deeper story about who we are.

IDENTITY

Identity is the set of qualities, beliefs, personality traits, appearance, and/or expressions that characterize a person or a group. Identity emerges during childhood as children start to comprehend their self-concept, and it remains a consistent aspect throughout different stages of life.

FEMEININITY

Femininity (also called womanliness) is a set of attributes, behaviors, and roles generally associated with women and girls. Femininity can be understood as socially constructed, and there is also some evidence that some behaviors considered feminine are influenced by both cultural factors and biological factors.

MASCULINITY

Masculinity (also called manhood or manliness) is a set of attributes, behaviours, and roles associated with men and boys. Masculinity can be theoretically understood as socially constructed. and there is also evidence that some behaviours considered masculine are influenced by both cultural factors and biological factors. To what extent masculinity is biologically or socially influenced is subject to debate. It is distinct from the definition of the biological male sex. as anyone can exhibit masculine traits. Standards of masculinity vary across different cultures and historical periods. In Western cultures, its meaning is traditionally drawn from being contrasted with femininity.

how can identity be found…

In a place:

An important mechanism that supports place identity is the attachment to a specific place. Individuals often develop an emotional bond to their life space, essentially their home and the neighbourhood, but often also urban places and spaces on a larger scale.

in a belonging:

Who and where we belong influences our sense of identity. Other people may believe they know our identity, but in reality, they may not know us at all. Where we belong is influenced more by family than friends. The identity of one changes with different relationships. The sense of belonging is one of our basic human needs. It helps us orient each other in an ever-changing environment.

Your environment:

When we are in familiar surroundings, we tend to feel more secure and strengthen our sense of identity. We feel more in control of our lives and boost our self-confidence. On the other hand, when we lack an established place, a home, we may feel lost and disconnected.

upbringing:

Many of our emotional ties, and even our relationships with money, people and God are influenced by our childhood experiences. Role models have a massive effect on a child’s self-identity. Many of our emotional ties, and even our relationships with money, people and God are influenced by our childhood experiences.

gender identity:

Gender enters into all our social relations. When people interact, their view of themselves, including their identity and their rights and possibilities, comes up against the way they are perceived by other people, and the way that others behave towards them.

cultural identity:

Culture is a defining feature of a person’s identity, contributing to how they see themselves and the groups with which they identify. A person’s understanding of their own and other’s identities develops from birth and is shaped by the values and attitudes prevalent at home and in the surrounding community.

social identity:

 Our family, upbringing, environment, genetic makeup (psychological and physical), and social interactions all play a role in identity formation.

geographical identity:

We can speak to how our geographic locations shape the languages we speak, the practices we engage in, our relationships to the people around us, and how we imagine the future

 political identity

 This can include identification with a political party, but also positions on specific political issues, nationalism, inter-ethnic relations or more abstract ideological themes. Political identities develop in individuals and evolve over time

Multi Exposure

Double or multiple exposures in photography are an illusion created by layering images over the top of each other. This can be achieved by creating layers and then using opacity control. Artists use these techniques to explore surrealist ideas and evoke dream-like imagery or composition that explores the idea of time.

My picture

While researching Idris Khan, I was inspired by his approach to multi exposure that focuses on architecture. In his work, he layers differently positioned photographs of a building over each other in an editing software while altering their opacity so all layers are visible. After this is complete, he makes his photographs black and white with a high contrast to highlight his artistic goal of the passage of time. Due to my artistic goal being similar, I decided to create my composition based off his process and stylistic results. I visited a church during a well lit afternoon and took many photographs of the building and the environment around it; moving around and across the church for each shot. With my collection of images coming out with different angles and framing, they could easily be placed over each other in ways that would allow for each layer to be visible. After importing them all into photoshop, I took some time to toggle the opacity of each individual image until I ended up with a result that I found to be effective and that looked similar to Khan’s work. For my final edits, I made the finished composition black and white while slightly toggling the contrast. Something I noticed in my final photograph was the tone being built on the lower half of the picture. This was due to the shared and similar visuals at the bottom of my collection of photos, which were layered over each other and therefore building darkness. This is actually seen to be the case with Khan’s photographs too, which is useful in order to make my own composition look like something from his work.

Photo Montage

Photo montage work includes various types of image editing in which multiple photographs are cut up and combined to form one new image. This can involve cutting up printed images or working to manipulate photographs in photoshop. A montage is an assembly of images that relate to each other in some way to create a single work or part of a work of art.

My Picture

Using one of my discarded photos from my butterfly lighting photoshoot, I used photoshop to manipulate the face in my photograph. I was inspired by Kensuoke Koike to focus on this idea due to its simple but effective visuals. Koike works with close up photographs of faces where he selects various shapes from the image and moves or turns them across the picture. This creates the idea of disorientation and corruption in self image. Due to Koike’s motif of circles and geometric shapes within his work, I decided that on my close up photograph I would create a spiral in the middle of her face. With Koike previously creating similar works, I selected circles in the centre of the frame with them getting smaller and smaller as they reach the middle. With each shape I selected, I spun them all slightly clockwise; turning them gradually more and more as the circles get closer to the centre of the image. Finally, I edited my picture into greyscale while also sharping the shadows of the whole image in order to bring attention to the formal elements of my composition. The majority of Koike’s work also share this similar colour palette so I thought this would be another way to make a successful replica of one of his pieces.

Juxtaposition

Juxtaposition in photography is placing two images together to show contrast or similarities. It is a powerful technique that can be utilized to create visually compelling images. By purposefully placing contrasting elements within a frame, photographers can engage viewers with thought provoking compositions. These elements can vary from colours, textures, shapes, concepts and emotions.

My Picture

A photographer who peaked my interest in juxtaposition photography is Andrea Chapman. Chapman, my personal favourite photographer, is a sensitive artist who is drawn to fragile things as well as the relationship between humans and nature. This connection of nature and the human body and life is something I am interested in and keen to involve within my own work. Diptych’s, which are commonly used in Chapman’s work, are photography pieces made up of two panels that are intended to be displayed side by side. This technique is something I have used in my work due to its obvious links to juxtaposition. In Chapman’s work, I have noticed that she tends to pair together images where the tones are similar, the framing is similar and the composition of objects are similar. While I specifically chose to follow her idea thread of hands comparing to plants, these are all aspects I considered in my final picture. For my composition, I took two different photographs. I photographed my friends hand splayed out in an expressive pose against a black background. After this, I found a plant that I believed to have a similar structure of my first picture. I angled it in the same way as hand picture with the stalk going out the frame, mirroring the arms, and then took the picture on a black background as well. After I aligned the pictures next to each other with the white border, I worked on the pictures individually with some tonal adjustments. I made various saturation and colour tweaks to the photographs in order to further establish the connection between the two images with rules that Chapman follows.

Identity is anything that makes you unique, what represents you and what is personal to you, this could be something going on within your life such as being in hospital all the way to something as simple as your gender.

Masculinity

The idea of masculinities refers to the position of men in the gender order. Whitehead and Barrett explain that: Masculinities are those behaviours, languages and practices, existing in specific cultural and organisational locations, which are commonly associated with men, thus culturally defined as not feminine

Femininity

Femininity (also called womanliness) is a set of attributes, behaviors, and roles generally associated with women and girls. Femininity can be understood as socially constructed, and there is also some evidence that some behaviours considered feminine are influenced by both cultural factors and biological factors

Where you live and the environment around you shape who you are.

• Culture and Community: Your traditions, language, and sense of belonging often come from where you grow up.
• Opportunities: Wealthy or poor areas can influence how you see yourself and your future.
• City or Nature: Living in a busy city or close to nature can shape your lifestyle and values.
• Big Changes: Moving, migration, or tough events like disasters can shift your identity.
• Safety and Freedom: Safe places let you be yourself, while unsafe ones might make you cautious.
• Online Life: The internet also shapes how you see yourself and connect with others.

In short, your environment helps define who you are and how you see the world.

Cindy Sherman is an American artist and photographer known for creating powerful portraits where she transforms herself into different characters. Her work explores themes of identity, gender, and how society shapes the roles people play.

Her most famous series, Untitled Film Stills, features her posing as women from old Hollywood-style movies, highlighting familiar but stereotypical female roles. Later, her work became darker and more surreal, using props, mannequins, and strange costumes to explore themes like beauty, aging, and human fragility.

Sherman is considered one of the most important artists of her time, with her work displayed in major museums worldwide. Her art challenges us to think about who we are and how much of our identity is shaped by outside forces.

Cindy Sherman’s art challenges the way we think about femininity and masculinity by showing that gender roles are like costumes we put on, not fixed parts of who we are.

Femininity

• Questioning Stereotypes: In her famous Untitled Film Stills, she dresses as characters like housewives, movie stars, and “damsels in distress” — roles often seen in old films. By doing this, she highlights how society expects women to fit into certain “types.”
• Challenging Beauty Standards: Later, her work features creepy, aging, or distorted figures, forcing us to question society’s obsession with youth, beauty, and perfection in women.
• Exposing Society’s Gaze: Her work makes us think about how women are often seen as objects to be looked at, especially in media. By controlling how she’s seen, Sherman flips this power dynamic.

Masculinity

• Power and Control: While she focuses more on femininity, Sherman also critiques masculinity. Some of her later works feature clownish, exaggerated “masculine” figures that highlight how fragile and performative power can be.
• Gender as Performance: By using wigs, makeup, and costumes to switch between “male” and “female” roles, she shows that masculinity, like femininity, is just another role people play.

This is a piece that is part of her collection

“This is how I look I guess”

Sherman’s work reveals that gender roles aren’t natural they’re performances shaped by media and culture, this shows especially within this piece. Her art encourages us to think about how much of our identity is real and how much is something we’ve been taught to “act out.”

In this piece she shows very few distinctive feminine aspects and masculine aspects, a very obvious feminine aspect which you can see is her big lips with lipstick on, this is linked primarily to females.

The pieces within the collection all have a creepy look to them, it is people with aged and wrinkly skin with photos of overly feminine lips and different eyes placed over the original photo.

This whole collection is about Cindy Sherman reclaiming her self image, social media encourages people to show flawless and perfect versions of themselves, Sherman takes control in her own way. Her weird, distorted self-portraits fight back against beauty standards, showing that self-expression doesn’t have to be done in a certain way and to society’s standards.