I have decided to create a magazine page to experiment what my images would look like in my book if I were to create a magazine style book.
I have researched on many previous students’ work that have revolved around women’s’ equality, beauty and fashion magazines and Cindy Sherman’s entitled film skills. By researching these different themes of femininity in photobooks I am able to choose the specific layout and style of book that will compliment my work of the juxtaposition between fashion magazine modelling and how it undermines, humiliates and sexualises women, BUT also how feminist movements and support is helping to shift these stereotypes.
EXAMPLES:
Here are some layout examples of modern day fashion, celebrity and gossip magazines. However has my images vary in themes styles and eras, I am struggling to figure out a way that can differ my photoshoots and their different meanings.
TEMPLATE:
MY MAGAZINE:
EXAMPLE OF AN AIM:
This is an example of a magazine that could be a usual, mainstream fashion magazine which has women empowerment, but is also slightly stereotypical by including celebrity gossip and ‘style tips’ as opposed to women’s stories and empowerment about a ‘new wave of beauty’ and how being natural and yourself is not ‘not beautiful’.
PAST STUDENT WORK INSPIRATION.
By researching this style of photobook I have gained ideas on layout content and photographs. This past student’s work is very similar to what I would like to create apart from few minor details. I would like my photobook to include at least 3 different magazines inside. This past students work of ‘Leah and Lilly Sutherland’s’ work has helped me to direct the type of work I would like to create in progress with my personal study project. They have incorporated fashion into their photography and used well known brands such as Mac and Dior to impersonate promoting these brands through modelling. This is particularly inspiring for me and has shown me ideas on how to layout my images for my middle section of my photobook which will include a magazine for promoting products through the objectification of women and stereotyping them into believing they must look good, smell good and please the male gender in order to be attractive and successful.
LAYOUT IDEAS:
I would like my photobook to include 3 different viewpoints and interpretations of magazines. This would show the viewer the types of negative and positive messages that are shared in mainstream media and highlight the key difference between them. The front cover would differ from the magazine. I would like my first magazine to have its own front cover style first page and include photographs from the photoshoot which relates to that era and style of photographs. I would like my second section to also then have a magazine style front cover and include images hat are edited in photoshop to example articles and spreads in media products that pressures and create negative imagery for young people to want to spend their money on in order to fit the demographic of the young beautiful idealistic woman. The last magazine will also have a magazine style front cover and then include images that are simply displaying fashion and do not dehumanise or objectify women and instead show them as having possession of power and authority.
Front Cover Idea.
The front cover would be a basic cover not related to either of the three magazines but more an overview of the general message. Most likely I would like to include images that I have taken in a previous photoshoot of my 3 models. These images show women showing their natural personalities. These images show my 3 models that are used within the book in their normal clothes displaying whatever behaviour they feel at the time of being photograph. I believe that this shows a more authentic natural display of these women and how they stay positive and strong regardless of the hardships and difficulties they face.
First Magazine Interpretation Idea.
One would be portraying a negative, dehumanising style of magazine that is forcing negative stereotypes on women and how they should be this, beautiful and attractive at all times in order to please the male gender. This style would be from my Cindy Sherman inspired photoshoot and display a more ‘old fashioned’ way of portraying women. This is to show how time began with media’s portrayal of women and how women directed magazines raised women to think and act.
Here are some examples of women’s magazines which influence women to have negative views of themselves and also influence men to have patriarchal unequal views on their wives, girlfriends and women as a whole.
Examples of traditional newspapers from within this time period:
- Harper’s Bazaar
- Glamour
- Woman’s day
- Flair
- The Ladies’ Mercury
- A Lady’s Year
- Vogue
- A vintage view
Here are some quotes I could include in my front cover in this magazine and also throughout my images of the first section.
- How to look beautiful now.
- How you can be more beautiful in 1958
Examples of the type of images to be included in section 1.
Second Magazine Interpretation Idea.
The next magazine style would be a more modern day ‘gossip magazine style which portrays women in a typically less human way but also still focuses on gossip, drama and invading peoples personal lives, whilst also promoting fashion and style products. I would like this magazine to focus on a slightly younger girls and how gender expectations and stereotypes are used to convince girl to purchase goods and products such as makeup, perfume and clothing.
Examples of traditional newspapers from within this time period:
- In Touch Weekly
- Us Weekly
- Closer
- Women’s Health
- OK!
- PEOPLE Magazine
Here are some quotes I could include in my front cover in this magazine and also throughout my images of the second section.
- Get slim detox diet
- Makeup to cover all those insecurities
- Smell better, attract better
- Longer, leaner, legs- dress to look taller
- Dress to impress the boys this summer
- Win a full makeover to WOW your boyfriend
Examples of the type of images to be included in section 2.
Third Magazine Interpretation Idea.
The next magazine style would be a more modern day women’s empowerment style magazine which displays women as strong and powerful. This section will target a niche market and display women in the way they should be which is inspirational. This is to highlight the future of advertising and how it should be in order to motivate and encourage women to celebrate themselves.
Examples of traditional newspapers from within this time period:
- Vogue
- Professional Women’s Magazine
- Rebellion
- Women
- Power
Here are some quotes I could include in my front cover in this magazine and also throughout my images of the third section.
- Break your silence
- The fresh faces of feminism
- Share your voice. Stand up
Examples of the type of images to be included in section 3.
Here is an example of a more empowering magazine. This magazine would be about empowering all forms of femininity, beauty, and individuality. By encourage women to be confident, smart, and independent. This differs from mainstream media products and targets more of a niche market of women who are seeking inspirational and empowering content.