William Eggleston`s Guide, at the time of when this book was published (1976) colour photography was mainly linked with advertisements or just random images instead of professional, serious artwork. William Eggleston`s work was heavily important in showing how colour could highlight or improve storytelling in documentary style photography. This photobook was produced apace with his solo exhibition at the Museum Of Modern Art (MOMA) in New York. John Swarovski, the director of photography at the Museum Of Modern Art, was a key role in making William Eggleston`s Guide catch the public`s eyes. Swarovski helped Eggleston not only by choosing his excellent solo exhibition in 1976 but also helped by writing an introductory essay to the photobook. In this essay, Swarovski states that Eggleston`s work is “perfect” and he also says that Eggleston`s work is “related in iconography and technique to the contemporary standard of vernacular camera work,” highlighting Eggleston`s focus on ordinary subjects.

The photographer is William Eggleston and he created this timeless photobook to capture the ordinary suburban lifestyle of North America at the time period. Nowadays this would be seen as unique and foreign to us due to the contrasting aspects of the decades. He made this collection of photos to present and he stated they were repeatedly inspired by Henri Cartier-Bresson’s pioneering candid, street photography. His intention behind this photo book was to convey his images to the public for the first time. The William Eggleston`s Guide was displayed at the Museum Of Modern Art in 1976.

Holding William Eggleston`s Guide brings out a sense of importance and curiosity. The cover of the photobook is elegant, well made and still lightweight, making the book easy and comfortable to handle and it makes the viewer interested to view its contents. However the image on the front cover does not portray what is on the inside of the photobook, I think that that the image is quite boring and basic, I also do not like the angle that he has taken the image in, however this might be a statement from Eggleston showing that he is proud of every capture of his. The paper on the interior is smooth with a slightly textured surface adding a physical quality which compliments Eggleston`s images. On the cover of the book, the title is written in gold adding to the rich aesthetic the book has inside and out. The book first interior pages consist of the essay written by John Swarovski which is placed on 8 pieces of green thick paper, with the rest of the pages being glossy white. The images on the white pages are vibrant and the ink used is highly saturated highlighting his incredible use of colour, the colour in his images come to life in the photobook as the printing is done with clarity and detail. The whole photobook is in colour and there is no images in monochrome, this was a key part of the book as colour photography had not been widely known or accepted in the creative space. Eggleton’s photobook is in portrait and is quite big in size, allowing the images to be larger and overall making the photobook more intriguing, the book being relatively large allows readers / viewers to look at the images with a lot of attention to detail as the images are bigger too. This book is quite small in comparison to other photobooks, William Eggleston`s Guide has 112 pages to be exact. The smaller amount of photos entices the viewer to engage more with each image and actually take in each image one by one, revealing Eggleston`s thought behind his image selection. Eggleston made this a hardcover book and had the cover image printed straight onto the hardcover instead of putting a dust jacket on the book and the binding of the book is regular and traditional keeping the focus on the images themselves rather than the book itself. The title of the book: William Eggleston`s Guide is extremely literal, instantly identifying the photographer and classifying the book as a “guide” to his unique way of seeing the world. The title of the photobook fits in with the overall minimal design seen throughout the whole book. The book as a whole captures the everyday life in the south side of America including Mississippi, Alabama, Florida, Georgia and Kentucky. Aside from the introductory essay, the photobook only has small, sly captions which is found at the bottom of each page, this feature of having small captions at the bottom of the page is very minimal, and is done on purpose to keep the attention and focus on the images rather than taking the viewers attention off of the images and onto the writing. The images selected are rather random however they are all showing the same story of the ordinary daily life in south side of America, focusing on the overlooked, dull subjects.