I decided to make a mood board for this photoshoot in order to gather ideas and inspiration for the type of images I would like to create. I wanted this photoshoot to be for the middle portion of my photo book and be for the promotion of products such as perfumes, makeup and clothing. I will be imitating different companies such as Mac, GUCCI and Charlotte Tilbury. I wanted to include lots of flowers in my photoshoot to demonstrate stereotypical female traits. I used 3 models for this photoshoot and focused on varying images from zoomed in, zoomed out or portrait and landscape to create images of different types. I wanted to include lots of flowers, makeup and stereotypical female colours such as red and pink which portrays an idealistic view of a women from the male gaze. I really like this mood board as it is eye-catching, girly and would draw in teens and women as it is an ideological aesthetic lifestyle they may want to relate to or aspire to live.

ALL PHOTOS:

This is the contact sheet of all my images= 400 images. I feel 400 images Is a successful amount for me to categorise and edit in Lightroom to pick the strongest images to edit and use in my final photobook. I feel this is one of the most successful photoshoots I have done in this personal study project as I really liked the lighting and accessories and objects used to convey the subject I wanted to interpret. I liked how although the images were taken in the photography studio, they are still interesting and relevant however, more interesting and colourful backgrounds could’ve helped to escalate these images. However, I could also edit these images in Adobe Photoshop or Adobe Lightroom in order to make the background colourful or patterned. Although, I also believe that these flowers I used have helped to make my images more eye-catching and interesting. I feel there are many pictures to work with and edit to create advertisement style images. I feel what went well in this photoshoots are the lighting and camera settings to help my images look high-quality and detailed. My lighting has also helped to create a slight spotlight effect on my images to show that the model is the focal point of the images alongside the products. I also feel my models’ positioning and posing was something that was successful in this photoshoot as they are doing the correct facial expressions and body language to ‘sell products’. This consists of straight faces, laughing, smiling and looking directly at the reader in order for the viewer to feel targeted and draw them into purchasing the product being promoted. However, In this photoshoot I feel that the although the lighting is good as it is mysterious and interesting, some of the photos have come out dark, although this can be fixed in Adobe Lightroom by increasing the exposure and increasing the whites and contrast in settings.

My Best Photographs:

I first decided to experiment with flowers to demonstrate stereotypical femininity and flowers often symbolise grace, gentleness, and happiness which demonstrates an idealistic way that can interest females and make them look at an images and read about a product which encourages them to purchase it. I feel this aspect has also added to my photos as the flowers are bright and eye-catching. The expressions of happiness also capture ‘joyful moments’ which makes the viewer associate the feeling of happiness being created when this product is bought. By having creative and highly visual aspects such as bright colours and striking images, makes the images stand out to the viewer. The product I would like to ‘pretend to promote’ is a perfume named ‘Gucci bloom’ which is a range of perfumes by Gucci which represent floral smells and bright coloured flowery packaging which is a stereotypical product which expects women to want as they need to smell girly and like flowers in order to ‘be womanly’.

These are my best photographs from this photoshoot. I feel these are the photos with the best lighting and quality. I have edited these on Adobe Lightroom. These images are to be displayed in the middle portion of my photobook which displays a magazine from the modern day which consists of celebrity gossip, product promotion, advertisements and content for teens and young adults. This is to promote products such as perfumes, makeup products, lip products etc. I wanted to make a range of images displaying photographs for my second segment of my photobook. These images consist of images of my models holding the products, the products being displayed and my models posing for a photoshoot, to promote the product. This means that I can group these images together for different segments of this chapter of the book. There is also images of my model on their own which I wanted to photograph for any extra pages where my book may need pages filled with relevant photographs.

I feel this photoshoot was very successful as my models are young adults who are the target model age for my work and their clothing and settings match the aesthetic and message I would like to portray. I like the colours of my images and chose to add a coloured gel over my light in order to create hues of reds, purples and pink. For example.

I feel like this small change in the image makes it look more high quality and also makes the image more interesting as the product is more eye catching and the model looks more bright which helps the image to stand out and look less flat. I feel this was a good decision to make in my photoshoot and Is something I wish I had included throughout the shoot and not just towards the end. I also believe I may need to do one more photoshoot for images for my photobook, however, I also feel that around 3-4 photoshoots have captured the types of images I wanted, however, I think that a wider range of images Is more reliable when choosing images for my photobook, but this means more products, logos and editing on Photoshop is needed to add these into the middle section of my photobook which may be time-consuming and difficult within my time frame.