Having this research helps me to see what kind of message I would like to convey in my first photoshoot and helps me to explore the deeper meaning into my personal study and what genre of femininity and women’s rights I would like to explore. I chose to explore different advertisements and media products in the modern day which I can use to create a message in my first photoshoot. However, In my future work afterwards, I would also like to explore female empowerment in different always away from media products and advertisements and more in a ‘real-life’ everyday perspective.

Gender Identity and roles is a topic I wanted incorporate and the stereotypical themes and personality traits a woman is expected to have. For example, girls and women are generally expected to dress in typically feminine ways and be polite, accommodating, and nurturing. Men are generally expected to be strong, aggressive, and bold. Every social class and ethnic group have different expectations for women and girls and how they must act. Different domestic behaviours such as ‘staying at home’ whilst men control working and manual work is a stereotypical and unrealistic view on life which dates back to centuries ago. the personality traits were passive, gentle and caring, and often valued for how they looked and not what they did. This is unrealistic and creates an idea to women that they cannot show they emotions and are in fact not superior to males. Although times are changing, About 91 % of women with children spend at least an hour per day on housework, whereas only around 30 % of men with children do. This is an unfair and uncomprehensive balance where women are still expected to do work and be less independent with working and achieving their dreams as they are deemed to be completing a lifestyle that is chosen for them. Due to the fact men demonstrate masculinity by avoiding what has traditionally been seen as ‘women’s work’, a constant stigma of societal norms is expected from women as men choose to focus on external responsibilities.

Negatives Media Representation of Women:

Although, the media is changing and occasionally praising and embracing powerful women. Images such as these show how the media attempts to show women as a thing to promote. Objectification through images may reinforce to adolescent girls that their value is based on their appearance. Attempts to devalue women such as unrealistic beauty standards, like the perfect woman being being thin, youthful, and flawless, creates an unrealistic idea in both males and females of what you are supposed to look like. The idea of women being waiting to be saved or helpless and existing solely to support male characters undermines their individuality and power. The impact of this causes fatal results of increased rates of eating disorders, low self-esteem, and body dissatisfaction.

I took some examples from magazines and posters of women in today in my research to gain knowledge on how women are still objectified and displayed in a certain way through advertisements to entertain a male audience. The female body can be presented as a collection of separate parts, a non-thinking non-feeling object, as opposed to a whole person. The woman’s body is something to be possessed, controlled, and used for someone’s gratification. Women are sometimes reduced to individual pieces and seen as objects instead of people with personalities, futures and lives.

Positive Media Representation of Women:

However, as times change, women are now seen to be depicted by positive changes towards online objectification of women. Although it is a slow acting and gradual process, it is driven by social awareness, activism, policy changes, and cultural shifts.

• Positive movements such as:

• Advocacy for Representation

• Campaigns and Movements

• Platform Policies

• Education and Awareness

• Stronger Legal Protections

• Shifting Cultural Norms

• Empowerment Through Technology

The Gentlewoman.

The Gentlewoman is a perfect example of an present day female-empowering magazine. The Gentlewoman is a biannual magazine tailored towards middle class, professional women aged 30 and above. This magazine is used to promote women’s power and rights. This differs from other women’s magazines as it shifts from the traditional derogatory view of women in media products. This instead promotes women’s individuality and keeps things ‘real’, by challenging traditional beauty standards. This may include women with no makeup, older women and women and men wearing high fashion with confident and independent views from a range of age groups. The magazine is celebrating women of all talents, communities and ethnicities and giving them a space to promote products and personalities in a safe space which stands out from all other magazines in the modern day as women are celebrated for being themselves and still being seen as beautiful even though they are not being used to please the male audience and instead shown to be empowering each other. The Gentlewoman also chooses to focus on high-quality work such as in-depth interviews, thoughtful photography, and carefully crafted storytelling. This is a unique selling point which attracts a large amount of the world that do not want to embrace or promote media products which promote unrealistic views of women and would rather spend money and time on a product which celebrates instead of criticizes.

Relating to My Own Work.

I decided to make my images into a front page of a ‘trendy, modern day’ magazine cover in order to see what impression my photos would give in the context I am currently exploring. For example, my image on the left may represent a magazine which uses women as an object instead of embracing their identity. Whereas, my image on the right may represent an image from a magazine such as The Gentlewoman which promotes the real you, and doesn’t restrict women from showing how they feel.

My model is seen to be youthful and beautiful. She must have smooth, glowing skin, often enhanced by makeup and digital retouching. Her pose must emphasize femininity, such as arched backs or tilted heads, whilst directly looking at the viewer, in order to engage with them and entice them. Her makeup must enhance her main features like eyes, lips, and cheekbones, often with a polished and clean look. The woman must fit an idealised version of females with long healthy hair and European beauty ideals. Her facial expression is on the left serious and straightforward. Whereas on the right, her emotion is happy and radiating positivity. In my personal opinion, the article on the right is more appealing and visually interesting because the model is enjoying herself and portraying positivity which reels in a viewer. However, in the modern day, women are still made to look miserable and down in images to degrade their value and exclude their personality or substance from the image as something to just promote the product they may be wearing or holding.