Mind Map

Mood Board

Observe

To observe in photography means to engage deeply with the world around you, noticing details, understanding the context of a scene, and making thoughtful decisions about how to capture that moment visually. It involves both an acute sense of visual perception and an intuitive connection to the subject, allowing the photographer to create images that are more than just technical reproductions, but meaningful, expressive interpretations of the world.

Seek

To seek in photography is the active, intentional process of searching for compelling subjects, moments, compositions, or emotions to capture. It involves exploring, discovering, and engaging with the world around you to find and frame the elements that align with your artistic or documentary goals. Seeking is about pursuing what inspires you—whether that’s the perfect light, an emotional moment, a story, or a new creative challenge—and it’s a critical part of the photographic process that drives a photographer to actively engage with the world rather than simply document it.

Challenge

A “challenge” in photography refers to any factor—whether technical, creative, environmental, or personal—that makes capturing an image more difficult or requires the photographer to adapt, experiment, or overcome obstacles. Challenges in photography are inherent to the medium, and they often provide opportunities for photographers to grow, innovate, and refine their craft. A great photographer is often defined not just by their ability to take good photos, but by their resilience and skill in overcoming these various challenges.

Binary Opposites

Binary opposition is the system of language and/or thought by which two theoretical opposites are strictly defined and set off against one another. It is the contrast between two mutually exclusive terms, such as on and off, up and down, left and right.

According to French philosopher, Jacques Derrida, meaning is often defined in terms of binary oppositions, where “one of the two terms governs the other.”. An example would be the white/ black binary opposition in the United States, the African American is defined as a devalued other. An example of a binary opposition is the male-female dichotomy, where male is the dominant gender and women are subservient.

Claude Levi Strauss

Levi Strauss, a French anthropologist in the 1900s, proposed a theory of ‘binary opposites’ which entails that the majority of narratives in media forms such as books and film contain opposing main characters. These binary opposites help to thicken the plot and further the narrative; and introduce contrast. Claude Lévi-Strauss was interested in the structures that stories use to create meaning. He analysed
traditional myths and legends in an attempt to uncover the essential ingredients, or universal laws, of
story structure. Lévi-Strauss concluded that all stories need some level of conflict in order to produce
meaning. He also came to the conclusion that the conflicts covered in stories tell audiences something
about the kinds of ideas and beliefs society ought to adopt. Strauss called these conflicts ‘binary oppositions’.
At their simplest, binary oppositions give us stories in which good battles evil, but there are countless other formulations of conflict found in media products: humanity versus technology, age versus youth, brawn versus intelligence. Importantly, Lévi-Strauss tells us that binary oppositions also construct ideological positioning. Ideology, in this sense, refers to how stories reflect the values and beliefs of society. The conflicts presented in Star Wars, for instance, tell us that the greed and exploitation of Darth Vader are bad, whilst Skywalker’s bravery and team working skills are positive traits.