WHAT IS IDENTITY POLITICS?

Identity politics is a political approach where in people of a particular race, nationality, religion, gender, sexual orientation, social background, social class, or other identifying factors develop political agendas that are based upon these identities.

Europe, identity politics are exclusionary and based on the idea that the silent majority needs to be protected from globalization and immigration. During the 1980s, the politics of identity became very prominent and it was also linked to a new wave of social movement activism.

https://en.wikipedia.org/wiki/Identity_politics

Identity Politics and Cultural wars can positively and negatively impact a country. Society is either united or there is a cause of disruption within the peace.

One of the many rights that has divided belief’s within the public is women’s rights for abortion. This protesting has brought some of the people in the USA together and united them against the governments choice, however it has also caused much violence with the difference of opinions.

Many of the disagreements are caused by religious views, most Catholics believers, think that having an abortion kills human life that God created. Which goes against the faith of religion that you should not kill human life. However the other half of the people believe it is a woman’s body, which makes it a women choice whether to have an abortion.

However, even though protesting brings the people together and can create a beautiful way to fight against rights it can also create a threat and disruption. Due to different views this can create chaos and violence within humanity, which can lead to riots and ultimately can lead to death.

Chaffey theory predicts that by establishing a long- term relation with clients, social media marketing plays significant contribution to increase the business performance

This can be shown in social media, especially in the 21st century, that social media is a way that information is presented to the world. Social media is also a system that is able to reach billions of people on an international scale to increase knowledge.