Here is the link to my final book: Viennoiserie

Out of all the projects that we’ve done so far, this was one of my favourite, I was able to explore something that is a massive part of my life in a creative sense in way that will be remembered for a very long time in Vienna Bakery.

I loved especially being able to see the processes of making different products like the danishes, the croissants and the pain au chocolats. It was nice to witness how stuff I’ve been eating for all of my life is made and how much hard work is put into them.

I enjoyed being able to create a photobook whilst having the freedom to pick the images that I had produced to put into it.

The theme of Nostalgia is very extensive and it gave us the chance to do what we wanted with the theme we were given. The creative freedom that came with this project is definitely why it is one of my favourites that I’ve done so far. The way I was able to think up my own concept and produce the images that I wanted for the photobook in my own style was very freeing. I think the reason why I wanted to do this project on Vienna Bakery was because I had always wanted to find out more about the processes that the bakery uses, especially since I’ve grown up around the bakery.

In this project, my main influence was Mitch Epstein’s book Family Business, this documentary photography style of working when documenting something you are closely related to really inspired me on this project. Using the same point of view as Mitch Epstein, I used my insider access to my advantage as I know a lot of the workers because I live near the bakery, meaning I grew up around a lot of the workers. and work within the bakery. I, however, think that I also had a slight outsider’s perspective as well, I haven’t spent a lot of time with or interacted a lot with some of the staff that work on the production line, meaning I didn’t feel fully confident asking to do a photoshoot with them.