these images are meant to portray the stereotype of men and boys not being effected by negativity and that we are expected to just overlook anything negative and not show emotion.

The first images shows the model with his head in his hands and seems worried or affected by something and as the images go on you can see his body language changes to show that he is not meant to show emotion by hiding his feelings with a smile and the third shows him trying to be un aware of any feeling he may want to display.