Craig is a British fashion photographer who works with multiple medias such as plastics and papers to show effects of pollution through editorial fashion concepts

examples of his work

why I chose this photographer:

I chose to research Craig’s work as it has a element of sustainability and I like how his concepts take more thought as when looking at the images its not an obvious fashion has an effect on the world and pollution but when you have a closer look and realise these materials are plastics, paper and cottons shaped into a beautiful array of images. I also think his style of photography is inspiring as I like how he uses different lighting techniques and angles to give certain images a darker more meaningful tone in order to portray my theme I will attempt to use his images and style of photography to expand on my ideas further by implementing his use of multi medias to create 3d images.

image analysis

I chose to analyse this image as I think it shows successfully a good balance between his work on the importance of raising awareness to the pollution that the fashion industry causes the use of contrasting colours such as the yellow of the paper and the blue of the eyeshadow it pulls focus to the eyes using a butterfly lighting technique to create a shadow under the chin and nose of the model while adding depth to the yellow paper the portrait is taken as a sort of headshot style I think this helps portray emotion in the image as you can see this look of almost despair on the models face.