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contextual study 1

2 LIVES is the first exhibition ever that aims to educate and connect traditional art to digital art and the finance world to the art world, by showcasing NFTs through their multi-businesses opportunities to artists, students, curators, collectionists, stakeholders, creators and whoever involved in the NFT space.
2 LIVES is an homage to the island of Jersey through its best-renowned artists and their stories, in order to create a forever lasting exhibition in the virtual world (The Metaverse) and accessible from everywhere to become a blueprint for the future of exhibitions, jobs and community building in NFTs.

An NFT is a digital asset that represents real-world objects like art, music, in-game items and videos. They are bought and sold online, frequently with cryptocurrency, and they are generally encoded with the same underlying software as many cryptos. Although they’ve been around since 2014, NFTs are gaining notoriety now because they are becoming an increasingly popular way to buy and sell digital artwork. A staggering $174 million has been spent on NFTs since November 2017. NFTs are also generally one of a kind, or at least one of a very limited run, and have unique identifying codes.

The metaverse is a network of always-on virtual environments in which many people can interact with one another and digital objects while operating virtual representations – or avatars – of themselves. Think of a combination of immersive virtual reality, a massively multiplayer online role-playing game and the web. The metaverse is a concept from science fiction that many people in the technology industry envision as the successor to today’s internet. It’s only a vision at this point, but technology companies like Facebook are aiming to make it the setting for many online activities, including work, play, studying and shopping.

NFT ARTISTS

MAD DOG JONES

Michah Dowbak aka Mad Dog Jones is an artist from Thunder Bay, Ontario. His work combines cyberpunk, dystopian imagery whilst exploring the themes of beauty, nature and technology. Dowbak rose to fame in the world of crypto art with the recent success of his Crash + Burn series of NFT artworks, and he is now a headliner in the first major NFT art exhibition at UCCA Center for Contemporary Art in Beijing.

‘I think that there’s a lot of misunderstanding and confusion floating around the traditional art collecting community about what NFTs are exactly and how people should go about acquiring these works and supporting these artists,’ he said. ‘By having a traditional auction house sell the artworks it really opens up the door to a much larger community that is not fully immersed in the crypto space. The idea of NFTs is so new and the themes around REPLICATOR are reflecting on past innovation,’ Jones said. ‘It felt right to house this new artwork in an institution so firmly grounded in the past.’

PAK

Pak, whose real identity is a closely guarded secret, has become one of the foremost digital creators and was the first NFT artist to earn $1 million with his work. Throughout the Fungible Collection, he challenges the relationship between scarcity and value while pointing to the future of digital art. Pak has a very active and successful market: the total value of his digital works is around $ 17,536,770.67 (8,457,896 ETH). To date it has sold 1,691 works and the most expensive was Metarift purchased in March 2020 on Makerplace from an anonymous collector – whose nickname is “danny6” for $ 1,013,902.38 (489 ETH).

“I see this collection as the first digitally native mindset of works that’s presented to the traditional art world through a global auction house,” Pak said in a statement. “With this kind of a scale, I expect it to play a major cultural role in telling the narrative of the digital world to the traditional world in terms of the medium definition and value creation. People may be able to right click save as a “jpeg” but how would they save as a digital performance?”

statement of intent

CONCEPT : What will the future of Jersey look like as a community in the metaverse?

After my group had brainstormed various ideas under the umbrella theme of community, we decided to focus our project on the idea of fashion, in particular how women’s fashion has changed throughout different decades. We chose this because we are interested to see how the future of fashion (both men’s and women’s) will look in the metaverse. For this project we will produce a 30 second film, through which we will show different fashion trends spanning over 50 years. We want to explore as many different production methods and ways of editing as possible, such as photoshop and embroidery.

community mindmap & moodboard

A community of the future will celebrate diversity, equality and inclusion and propose a new digital world; a metaverse where everyone is equal regardless of class, race, gender and age. A digital ecosystem that transcends all virtual identities into a utopia for peace, prosperity and progress.

My group decided to focus on the fashion and beauty community, as we think that it has a huge impact on the world, especially on young people. Our aim is to explore the idea of fashion throughout the decades and how it has changed.

identity & community – photoshoots

For my first photoshoot I walked the route above (from Royal Sq walk towards St Thomas Church via Broad St, Pitt St, Dumaresq St, Hue St, Le Geyt St, Devonshire Pl, Great Union Road + side streets with character, such as Journeaux St, Aquila Rd, Poonah Rd, Albert St, Columbus St, Dorset St, Clairvale Rd towards Rouge Boullion) and took photographs of anything which caught my eye or sparked my interest. I did my best to ensure that my images were as interesting and as eye catching as possible.

EDITING IN LIGHTROOM

To start with I imported all of my images into Lightroom into a collection called ‘Identity and Community‘ and then into a subfolder entitled ‘Photoshoot 1‘.

I then went through all of my images with the flag tool, and rejected the ones that I didn’t feel were my best work until I was left with a set I was happy with.

I then decided to give my remaining images a star rating out of 5 until I had my final images from my first photoshoot.

For my second photoshoot, I followed the same route (from Royal Sq walk towards St Thomas Church via Broad St, Pitt St, Dumaresq St, Hue St, Le Geyt St, Devonshire Pl, Great Union Road + side streets with character, such as Journeaux St, Aquila Rd, Poonah Rd, Albert St, Columbus St, Dorset St, Clairvale Rd towards Rouge Boullion). This time, however, I attempted to take photographs of different things that perhaps I hadn’t seen last time, or didn’t think were interesting enough. Again, I tried to keep my images as eye catching as possible. I also used the same methods of editing in Lightroom.

FINAL IMAGES

EVALUATION

Overall, I think that my images from both of my photoshoots around St Helier produced some good quality images. However, one thing which I could improve upon would be the positioning of the camera when I capture the images. This is because I had to reject some good photographs as they were wonky or blurry. For my next photoshoot my aim is to think more carefully about where I am positioning the camera as well as myself in order to produce an abundance of quality work.

identity and community – jersey museum

‘Every Jersey resident has an immigration story – whether their family came here 500 years or five years ago. This exhibition explores some of these stories and the ways in which immigration has shaped and influenced the Island we know today.’

Jersey’s first permanent settlers arrived around 7,000 years ago. They were driven by a changing climate to seek a new and sheltered place where they could plant their crops and raise their families. Since that time, waves of immigrants have arrived in Jersey. Some were fleeing religious or political persecution and they found refuge in this Island. Others were economic migrants seeking a better way of life for themselves and their families, from retired English army officers in the 19th century to Breton farm workers in the early 20th century.

The French Wars of Religion took place during the 16th century between Catholics and Huguenots (Protestants). Consequently, many Huguenots fled to Jersey in order to escape being persecuted for their beliefs. In fact, so many Huguenots came to the island that an additional market day had to be introduced to cope with the crowds. Large numbers of Protestants left France after 1685, when the Edict of Nantes was revoked, which took away their right to practice their religion. This therefore led to an influx of Protestant immigrants who established many small businesses on the island. The shipping industry was created on the back of the Atlantic cod trade.  The first large scale commercial shipyard was built in Jersey in 1815.  The industry benefited from the Island’s tax-free status, being able to import timber more cheaply than competing British shipyards.  Much of the labour in the shipbuilding industry was migrant labour from other parts of the British Isles.  The shipbuilding and shipping industries began to decline in the 1860s as a result of a depression in world trade and the switch from sail to steam.

From 1820 the Jersey economy was boosted by the first real inflow of wealthy immigrants, largely retired military offers, half pay officers and senior officials from the colonies.  These individuals came mainly from the UK or British Colonies and were attracted by the tax regime, mild climate, improved travel and the Island way of life. It was estimated that there were 5,000 English residents in Jersey in the early 1840s three-quarters of these were half-pay officer s and their families.  Their local spending power would have created local jobs and contributed to the growth of St Helier during this period.  High Value Residents continue to come to Jersey for many of the same reasons.

https://www.jerseyheritage.org/family-history/jersey-immigration

The part of the exhibition which I found the most interesting was the ‘Alien Registration Cards’, which were introduced as a result of the Aliens Restriction Act passed in February 1920. Under this new law, all aliens over the age of 16 living in Jersey were forced to register with an Immigration Officer, no matter how old they were or how long they’d been living on the island. The Alien cards were issued up until the 1960s and, initially, any woman who married a foreign national was also required to register for a card, as well as anyone of foreign parentage. 

https://www.jerseyheritage.org/news/alien-registration-cards-added-to-jersey-heritage-s-online-catalogue

anthropocene – final imageS

I have chosen these three final images as I believe they best represent the stimulus of Anthropocene, and reflect the type of photographs I had drawn inspiration from and was aiming to recreate. I have chosen all of my final images from my first photoshoot inspired by Jeremy Carrol and Darian Mederos, as I think that they are my best work and the best representation of my abilities and competency. Additionally, I wasn’t very happy with the images I produced in my second photoshoot, which was inspired by Naomi White and Barry Rosenthal. After I had completed each of my photoshoots, I decided to edit my images using Photoshop and experimented with different tools, such as the hue/saturation, brightness/contrast, and vibrance. I explored various different results and altered them until I was happy with the outcomes above.

FINAL EVALUATION

One of my aims for this project was to take photographs which I believed captured the essence of Anthropocene and present them in a way which was impactful and thought-provoking. I chose Jeremy Carrol as my main inspiration as his images are extremely poignant and shocking, which was the type of reaction I wanted to give my audience when the viewed my photographs. I think that one of my strengths during this project was my ability to think on my feet in terms of creativity when I became stuck for ideas. For example, as I went to conduct my first photoshoot, I only had small pieces of plastic which were not big enough to go over my subject’s head. I was forced to use whatever I could find as well as my own pieces, and the images turned out better than I had anticipated. I think that one of my weaknesses during this project was my editing skills on Photoshop. I think that I struggled with this aspect of my process because I had never used the programme before starting this course, and I don’t think that I am that confident yet in my ability to use some of the certain tools, for example, cutting and pasting. Overall, I think I produced some good images which related well to the stimulus of Anthropocene, and I believe I showed some competency when using Photoshop. One of my targets for next time will be to ensure that all of my photoshoots are up to the same standard, and that I am happy with all of the images I am producing.

anthropocene photoshoot 2

For my second photoshoot under the stimulus of Anthropocene, I have taken inspiration from Naomi White and Barry Rosenthal. I chose these two artists because their work is very stirring, as it addresses the vast amount of plastic objects in the oceans, such as plastic bottles, children’s toys, hair combs, and flip flops.

CONTACT SHEETS

SELECTED IMAGES

EDITING AND EXPERIMENTATION – COLOUR

EDITING AND EXPERIMENTATION – CROPPING

anthropocene photoshoot 1

For my first photoshoot under the stimulus of Anthropocene, I have taken inspiration from Jeremy Carroll and Darian Mederos. I have chosen these two photographers as my influences as I believe that their own images are very thought provoking, and stimulate a very particular mood and feeling. In this photoshoot, I aimed to take the main principles of each artist’s images and use them to create captivating and interesting photographs.

CONTACT SHEETS

SELECTED IMAGES

EDITING AND EXPERIMENTATION – COLOUR

EDITING AND EXPERIMENTATION – CROPPING

anthropocene action plan

My idea for this controlled conditions is to focus on two types of photography; still life / object photography and portraiture. Through these types of photography my aim is to effectively and successfully explore and portray the stimulus of Anthropocene. The photographer’s whose work I have been inspired by are Jeremy Carroll, Darian Mederos, and Naomi White. I have chosen these photographers as I believe their images accurately convey the mood, feeling and tone of the photographs I am aiming to produce as my final piece.

PHOTOSHOOT PLAN

WHAT – For my first photoshoot inspired by Jeremy Carroll and Darian Mederos, I plan to take photographs of my subject covered in different objects such as plastic bags, bubble wrap, and netting in order to convey the theme of plastic pollution. For my second photoshoot, I plan to take photographs of plastic bags, inspired by the work of Naomi White.

WHERE – For both of my photoshoots I plan to take my photographs in a studio, in order to get rid of any natural elements in my images, and have them be completely focused on seeming artificial.

HOW – For my first photoshoot, I plan to use the plain white backdrop in the photography studio to give my images a formal and somewhat stilted feel, as I want the focus to be on the subject and not on the background. For my second photoshoot, I plan on utilising a different form of lighting and take my images from a bird’s eye view in order to create an unconventional aesthetic.

WHY – My overall aim for both of my two photoshoots is to capture images which reflect and draw inspiration from the work of Jeremy Carroll, Naomi White, and Darian Mederos, without producing an exact replica of their respective pieces.