Community NFT – Final Image and Video

Link to video;

Womankind

https://web.microsoftstream.com/video/ebad8b1c-a10f-4ba2-b4bd-803164699d50?list=studio

Final Image;

Evaluation

Overall, I believe that our final image and film have turned out very successful as they relate strongly to our initial intentions of commemorating the women who have fought for their own rights throughout history. I am really proud of what we have accomplished during this project, learning new skills on different software such as Premier Pro has been really beneficial in discovering the limitless elements of photography and all we can do with it. I believe our final film succeeded greatly due to our setting, lighting, camera angle and casting – using a model who has such a timeless look helped us portray different decades and styles which all together sustained the aesthetic of our film. Additionally changing our idea to using a static camera shot, instead of panning along as the model moved, assisted with the fluidity of each video; we developed our ideas well as a team by working together and listening to each other’s input. I believe that our message comes across clearly in our film through our use of visual imagery and audio, the idea to use clips from historical interviews helped focus on our main objective. Our final image was created by choosing our 4 favourite images from our shoot and editing them together to form a collage as if our model were seeing different versions of herself through a mirror. I believe we really captured a sense of pride in this image, it represents looking back on the empowerment and rights we have been given by our ancestors, feeling confident in oneself of all that has been accomplished. One part of this image that I think works particularly well is its repetition of the colour orange, symbolising strength and confidence being such a bold colour while also keeping a theme of regality throughout. If we were to have more time on this project I would have liked to improve my skills in digital animation using Adobe After Effect, we brainstormed how we could use this software in our final film but couldn’t come up with an idea of the right standard. Nevertheless, I am extremely pleased with how our final film and image have evolved and developed – I believe they represent a fight for gender equality and female empowerment successfully.

Statement

The evolution of women’s rights into the future Metaverse, a time when diversity and equality are the norms, where a woman can choose what she does with her body without the input from the government and society around her. The concept of our NFT film is to explore the three major waves of feminism in the last 100 years and to celebrate the women who have fought for women in the present to have equal rights to men. The name of our film came from a play on words for Mankind, because as a society in general we are referred to regarding men, by switching the prefix Man to Woman we are making a statement on the power of women collectively. We capitalised the K as an ironic reference to the stereotype of women being gentle and sweet-tempered. Conveying ideas about women’s rights throughout the years, suffragettes, protesters and so on, we show the cyclical theme of women standing up for what they believe in and gaining confidence, that we should all have, in themselves.

Review and Reflect + Project Plan

From your Personal Investigation based on IDENTITY & COMMUNITY write an overview of what you learned so far (both as Yr 12 and Yr 13 student) and how you intend to develop your Personal Study.


5. Plan your first photo-shoot as a response to initial ideas. Must be published on the blog by Wed 2 Dec.

Themes and Techniques I have studied:

Life after lockdown/isolation, the natural world, repetition, pattern, rhythm, reflection and symmetry, Astrophotography, Street Photography, Candid Portraits, Studio shoots, photo montage, Landscapes, Macro, Romanticism, new topographics, Anthropocene, Identity, Community, Family archives.

I have mostly used digital photography to explore these themes and techniques, but recently have used video in the NFT project, as well as stitching a tapestry.

some artists I have researched and referenced are: Alfred Krupp, Albert Renger-Patzsch, Henri Cartier, Claude Cahun, Ansel Adams, Lewis Baltz, Jeremy Carroll, Lilli Waters, Mike Winkelmann

Portrait of Albert Renger Patzsch by Sabine Renger on artnet

The software i enjoyed using the most, as well as where i feel i improved the most at using Adobe Lightroom, where i edit images to portray a certain feeling to the viewer. My favourite ay to edit images is with high contrast between colours and tones to create a more impactful image that draws the viewers eye. Aswel as this i have used Photoshop, InDesign and Premiere Pro

Identity Mind Map

My thought behind this id map is having multiple parts of your identity, mainly having a time to spend alone and your own identity, then the time you spend with other people and your social identity. I think the contrast between these images are interesting as they can portray two sides of the same person, as some images may appear to be introverted and lonely, but other images can make the person seem extroverted and sociable. Showing that a persons identity doesn’t have to be fixed and can change depending on the situation. These sets of images also shows the different emotions this person can be feeling as well as making the viewer feeling a certain way too. I also like the contrast between the posed and thought provoking images of the one person alone, and the candid and in-the-moment style of the social images, the almost un-professional style of photo makes the viewer relate to the image as if they were really there.

Statement of intent

What you want to explore?

I would like to explore the topic of identity, broadly as a whole, as well as how people can have multiple identities. The direction i would like to go with this is mainly Alone vs Social identity. I find this comparison interesting because of the contrast that can be created between the two through the actual contents of the image as well as how the image can be edited. Ideas like group photos with faces covered could show that they have a social identity as a group, but each individual has a separate identity and life of their own outside of that environment.

Kendrick Lamar's 'Good Kid, mAAd City': A Lesson In Storytelling
‘Good Kid Mad City’ Album cover – kendrick Lamar taken by Paula Oliver

Why it matters to you?

I feel like this matters to me because it applies to me and my friends. We all have our own identities individually. But when we are together we have a group identity and show the social side of our identity, as well as our own personality and identity showing through too. I find that everyone has this contrast between their identity when they are by themselves and when they are with others, their personalities come together and show through the image, especially with friend groups, less with strangers. I think when people see the images created they will be able to relate to them, creating a deeper meaning and making the image more personal.

How you wish to develop your project?

I plan to have two contrasting styles of photography within my project, one being a crisp, aesthetic portraiture of a single subject. This will portray one side of a persons identity when they are alone. These images will be more though provoking, meaningful and perhaps metaphorical in their finished state. The other contrasting style will be a more casual, candid, almost less-professional style of portraiture, street and event photography. These will include multiple subjects and mostly be ‘old-school’ and ‘vintage’ looking, as if they were taken on a film camera. As well as these two contrasting styles, I may include images blending the two, with one subject alone, but in a social environment, showing that even though the person is in a social situation, they still have their individual identity. I will then edit these images to further bring out the meaning and emotion behind them.

One photographer that takes photos in the film-photography style i am going for is Caleb Triscari:

Caleb Triscari — Kill Your Darlings

Another artist that takes photos in the style i am going for with individual identity is Noah Silliman:

Feeling SAD? Here's how to cope with it this winter | London Evening  Standard | Evening Standard

First Shoot Plan

My first shoot will be a portrait or a shot from behind the subject of them alone. The location for this shoot will be a wide open area to show that the subject is alone with their thoughts and identity, showing that the photograph reflects them and only them. This will be the far end of St Ouens bay up on the hill. I will edit these images to be high in contrast between the lights and the darks to create a more moody photograph. I will also use warm tones to make the image more inviting for the viewer, to give an autumn type of feel to the image.

Artists Reference 1: NFT artists

Mike Winkelmann

Michael Joseph Winkelmann, known professionally as Beeple, is an American digital artist, graphic designer, and animator.  Working under the name Beeple, his long-running project “Everydays,” a series of digital compositions that he makes and shares daily. In recent years, the “Everydays” have slowly turned to the theme of garish cartoon sensibility. Here are some examples of what Mikes “Everydays” work looks like…

Greg Mike

Populated by gleefully twisted characters, his world is unsettling, mischievous and uniquely captivating. Currently based in Atlanta, Greg Mike is a multi-platform studio specializing in branding, apparel design and visual production. His work is based around the unique colour world with cartoons that intrigue all age ranges.

Overview: Reflect + Review

Over the past year and a half we have studied different photography topics, I enjoyed the abstract and landscape photography the most.

Abstract Project

I studied the works of Jaromnir Funke, Ray Metzker, Keld Helmer-Petersen and Albert Renger-Patzsch.

These were the two main photographers I studied and created responses to. These two photographers work have got strong geometric shapes in them.

To create my final outcomes I used photoshop to layer images over each other and edit the lighting to black and white. I also edited the pictures to have a high contrast to get the shapes stronger.

This image has an empty alt attribute; its file name is outcome-4-and-5-1.jpg
This image has an empty alt attribute; its file name is edited-photos-slide.jpg

Landscape Project

Rural landscapes

Started this project looking at different artists and learned a lot about compositions. Like the Golden Ratio and Rule of Thirds which helped me develop my photography skills and create interesting images which were more appealing to the eye and told more of a story in some situations.

Lisa Wood – David Gibbeson – Charlie Waite

These three artists caught my attention by the colours and shapes they had in their images specifically Charlie Waite and Lisa Wood.

Some of my outcomes:

Identity Project

We were given the theme of Identity to start a new project. I chose to look at the word identity it self and to not focus on my own identity to start with.

I looked at the different approaches from each photographer looking at Identity as a topic and took Alec Soth’s and Raina Matar’s styles to create my own outcomes focusing on my identity but also the way that outside influences have on our identity.

Some of my outcomes:

Industrial + Urban Landscapes

After researching many photographers like Alexander Apstol, Ed Rushca, Rut Blees and Lewis Baltz I chose to focus on The New Topographics which is a theme about landscapes which have now been man-altered like urban areas being turned into parking lots, suburban housing and warehouses. I also focused on old urban landscapes and was inspired by the works of Eugene Atget who took images of the constantly changing Paris architecture and streets.

Lewis Baltz:

A Conversation Between Lewis Baltz and John Gossage (2010) – AMERICAN  SUBURB X
Lewis Baltz's The Tract Houses/The New Industrial Parks Near Irvine,  California/The Prototype Works - BOMB Magazine
Lewis Baltz - Photographs New York September 2014 | Phillips

Eugene Agtet:

Eugène Atget's photos found in André Derain's home | Christie's
Atget's Paris, 100 Years Later - The New York Times
The empty streets (and parks) of Eugène Atget​ • V&A Blog

Identity + Community

This project helped me with selection of my images and understanding more about why certain images go together or contrast and why photographers choose to sequence images together.

learning about selection ad sequencing

In this project I also used Lightroom for the first time and have found this helpful in my current work.

Using Lightroom for the selection process

In all my work I have enjoyed looking at compositions and shapes within different landscapes and objects.

Education and Sport in Jersey – Poster

Me and Michael get given the topic ‘Education and Sport’ to make a poster on related to Jersey.

We used the island identity report to list facts and information about these topics, as well as images to visually show the islands education resources and sporting life.

We also answered these questions on the poster:

1. What makes Jersey special and why does it matter to you?
2. What does it mean to be ‘Jersey’, now and in the future?
3. What can we all do to solidify a cohesive and positive Island identity?
4. Are there barriers to a positive and inclusive Island identity? (What requires a greater focus and what is being missed?)

Below is the final product:

Community NFT – Editing Video in Premier Pro

Setting The Scene – Location;

While on location filming our NFT video, using our plans from the storyboard we created, my group chose three rooms in the house that rightly portrayed our three different eras. The first room shows a rustic, un-modernised kitchen with antique original tiles and cabinets to represent our early 1900’s housewife’s home. The lighting in this room was perfect for filming, with large windows spanning from the ceiling to the floor right in front of where we planned to set up the camera, providing perfect natural light to set the scene and highlight our model’s face. To fit with our idea of showing different decades, we edited this clip with a black and white filter to replicate old silent films. We also really loved the range of geometric shapes in this location as it hinted towards the idea of order and tidiness, stereotypical ‘housewife qualities’ that broke down as our video went on. Our next room we chose was a living area with two red patterned sofas relating to those of the 60’s and 70’s, we loved the minimalistic background of this shot as the blank orange walls provided lots of negative space to draw the observer’s attention towards our models actions. We felt a need to increase the vibrancy of each clip as our film went on, therefore we edited with lower saturation and warmer tones that were more reminiscent of old film camera photographs. However, the one part of this location that could steal the observer’s gaze, for all the right reasons, was the watercolour painting of a woman sat in a field of flowers. We really loved having this painting in the centre of our shot as it conveyed the feminine stereotypes we were highlighting in this whole project, relating back to our embroidery inspiration of ‘The Bugs and the Lovers’ and keeping that motif of flowers flowing throughout our piece. Our final location for representing the modern day woman, confident and assured of herself, was anther living/office area that held a grand mirror that had regal tones of wealth and luxury. As described in our storyboard, we wanted to feature a mirror for our model to admire herself in before leaving frame, and we thought this one was perfect. The golden warm tones from the artificial lighting also helped provide links to happiness and comfort in our final shot.

Audio Editing;

We wanted to create a piece of inspiring audio with links to moments in history that defined waves of the feminist movement to play underneath our film, of course due to copy right we had to find a piece of royalty free music. I researched the free music website Audio Library and found composer Scott Buckley – his instrumental song ‘Luminance’ worked perfectly for our film, with elements of drama, suspense but an overall a calm atmosphere to be juxtaposed with historical audio clips, this piece of music worked well. We also had the idea to find clips from certain women’s rights activists throughout history to layer over the top of this instrumental track. I searched on YouTube to find feminism interviews, our first is taken from Christabel Pankhurst’s 1908 speech recording, protesting for the women’s right to vote, she states ‘the ministers suffragettes, who form the women’s social and political union, are engaged in the attempt to win the parliamentary vote for the women of this century’. Our second historical audio recording is from a NBC news report in the 1970’s on the Women’s rights movement, this woman states ‘we now have ten million women backing this particular measure before congress, that’s ten million women who are united through their organisation.’ Our final audio recording is representing the modern woman of empowerment and self love, it is from Britta Badour’s 2019 poem entitled ‘Dear Young Woman’ where she reads ‘whatever you’re going through as a woman, you have the choice to make for yourself for how gentle and kind you are with yourself’. In Adobe PremierPro, I layered this audio clips over each other to create a piece of sound that told a story throughout our films movement.

Montage Images;

During our video editing process we experimented with how creating a montage for the end of our film would impact the overall message. We wanted to find images from several different decades, highlighting the suffragettes/suffragists as well as present day women fighting for equality and the rights to their own bodies. Each member of our group researched some of the most prominent protests/marches for equality in history, collating a set of images that we wanted to include in our montage. Using a mix of black and white/colour images was something we really wanted to feature. After choosing each photograph we wanted in our montage, we used Adobe Photoshop to create a GIF of our images using the instructions below;

How to make a GIF in Photoshop
1. Create layer for each image
2. Window > timeline
3. Select > Create Frame Animation
4. Drop Menu > Make frames from Layers
5. Timeline > select Forever
6. File > Export > Save for Web Legacy > reduce image size to 720 x 720 pixels

By using a GIF format to create our montage it gave us the ability to speed up the duration of each image, producing a fast paced series of photos that sat in time with the music underscoring our film. We wanted this montage to go at the end of our film to really finalize our message that these issues of inequality are still going on to this day.

Our Title;

As a group we discussed developing a title that summarised our views and message altogether. We came up with the idea of ‘WomenKind’ – a play on words for ‘mankind’, a word that is meant to refer to the whole human race however only refers to the male gender in the process, switching to ‘Woman’ to create a statement on collective women empowerment. We are not suggesting in this pun, or in this entire project, that women are better than men – that idea has been mentioned nowhere – we are simply drawing attention to the fact that for centuries women and men alike have fought for female empowerment and gender equality, we are giving our thanks and telling their stories. Additionally, we decided to capitalise the ‘K’ in kind to hint at the irony surrounding the stereotype of women being weak and submissive, showing kindness to all. This is clearly juxtaposed with our film celebrating the strong powerful women who still continue to fight for equality, our title highlights and challenges the parodic representation of women throughout history.

Behind the Scenes;

NFT Community – Evaluation

Our project based on highlighting ideas about the metaverse and the idea of ‘2 Lives’ was an overall success. We were able to complete the project within the time frame to a sufficient standard. My artistic intention was to deliver a project which used a-lot of digital techniques to relay a futuristic aesthetic. I believe through the use of animation and various other effects, along with the sound-design we achieved this artistic direction.

I feel we effectively spread the workload amongst the whole group. Everyone had something to do at all times when working on the project.

  • Matthew
    • Camera man
    • Animator
  • Reuben
    • Actor
    • Secondary editor
  • Ollie
    • Director
    • Manager
  • Myself
    • Main Character
    • Chief Editor

This was valuable as the editing process was intricate.

Although class time was used effectively in this way, I do feel more out of class work could’ve been done to help iron out any creases in the film as I do think it has room for improvement. For example some sections of the film do not flow seamlessly but rather cut quite chaotically and therefore more out of lesson time could’ve been spent on transitions.

Our project represented the idea of having social circles online and in the physical world which reacted to the theme of community well.

Our work was inspired by artists like Beeble and I feel we effectively displayed this aesthetic using the digital style of work