Identity + Community: NFT Introduction and Ideas

A Guide to NFTs | Rise Art

What is an NFT and digital art?

NFT stands for Non-Fungible Tokens, they are digital versions of real-world objects like art, music, in-game items and videos. They are bought and sold online, frequently with cryptocurrency. NFTs can be sold online meaning artists no longer need to rely on galleries to sell their art, but there are NFT exhibitions where a physical copy is shown in the gallery but the buyer will buy a digital version.

NFTs are non-fungible, which means it has unique properties so it cannot be interchanged with something else and is one of a kind but have no tangible form of their own. When buying an NFT they can only have one owner at a time so you are buying the ownership for the virtual or physical assets, this does not mean that they own the exclusive rights and can decide who sees or shares the artwork.

https://www.bbc.co.uk/news/technology-56371912

https://n26.com/en-eu/blog/what-is-an-nft

NFT Examples:

The Fashion Industry Is Jumping On The NFT Hype, But Should You? | Clozette
NFTs in the fashion industry
Understand Crypto Artwork By NFT Artist Beeple Crap With New Digital Art  Review
Teens Cash In on the NFT Art Boom - The New York Times
SuperRare, l'étoile montante des NFT et de l'art - CoinTribune
NFT art: what is it, how it works and what it means for the creative  industry - 99designs

2 Lives – Jersey NFT Exhibition

The Exhibition is based on: ‘Our life is between reality and NFTs, between tangible and virtual worlds. We all have 2 lives, offline & online. Now these lives are blended.’ Centred on the future of jersey and its metaverse. The Metaverse is a fictional virtual world which is used to describe the future of the Internet/digital world.

Ideas of themes to focus on:

Mind Map
Mood Board

IDENTITY AND COMMUNITY – NARRATIVE AND SEQUENCING, DESIGN AND LAYOUT

A narrative is the way in which a story is told. Focusing on narrative, my zine will focus be telling the story of Jerseys cultures through images. I will be photographing various areas of St Helier in order to collate a few shoots worth of images representing different cultures within Jersey and areas where a certain culture is heavily populated or own businesses within the area. Im going to be using the images from my Identity and community shoots where I photographed people, places, hidden buildings and different landscapes in Jersey. I feel this will create an interesting zine and tell the narrative of Jerseys diverse range of cultures.

Sequencing- My zine will be simple but contain different layouts. Some images will be full bleed others may be a small box within the page. I will create a juxtaposition with some images that I feel work together well and create a good contrast. I also want to experiment with the use of colours within my zine by experimenting with juxtaposing images with the same strong outstanding colour and vibrantly coloured images next to a black and white image.

Experimenting

Full bleed:

Small boxes:

Juxtaposition:

I liked my juxtaposition images as with the portrait one, when speaking to the lady in the image she mentioned she worked in finance so I took an image of a typical looking finance building in Jersey. With the second I decided to go based off colour, in both images theirs a strong deep orange coming through.

statement of intent

CONCEPT : What will the future of Jersey look like as a community in the metaverse?

After my group had brainstormed various ideas under the umbrella theme of community, we decided to focus our project on the idea of fashion, in particular how women’s fashion has changed throughout different decades. We chose this because we are interested to see how the future of fashion (both men’s and women’s) will look in the metaverse. For this project we will produce a 30 second film, through which we will show different fashion trends spanning over 50 years. We want to explore as many different production methods and ways of editing as possible, such as photoshop and embroidery.

Identity and Community Research – Zines

What is a Zine?

A Zine is a self-published, non-commercial print-work that is typically produced in small, limited batches. Zines can be created through a number of different mediums, sometimes by physically cutting and gluing text and images together onto a ‘master flat’ for photocopying, however more and more recently zines have been created to showcase a photographer’s work through computer editing and sequencing. Zine publication (of Zine’s most similar to those we see today) first began in the 1930’s, traced back to the Science Correspondence Club in Chicago’s sci-fi Zine called ‘The Comet.’ One of the most popular, and recognizable decades of the Zine, was the 1990’s – all thanks to the Riot Grrrl scene. During this time young girls were encouraged to make their own music, zines etc – in a male dominated industry this was a big moment for women to make a stand. Riot Grrrl was more than just a musical genre, it was a feminist movement, as Max Kessler wrote in Paper, “Whatever Riot Grrrl became – a political movement, an avant-garde, or an ethos – it began as a zine.”

Recently, Zines are created to showcase projects, illustrations, art, photographs – the list goes on. Below I have created a mood-board of zines that interest me, may it be with their layout, images, colour palette or storyline – I wish to discover more about why artists create the Zines they make. For more on the history of zines, click here.

James Jay; I Love The World I See

James Jay is an American photographer and artist who began photographing the world around him in 2005. Jay’s images are intimate and familiar, I was really drawn to their warm yet mysterious atmosphere. The project of work I am creating a reference for is Jay’s Zine entitled ‘I Love The World I See’, which is a series holding two separate Zines, one in black and white and the other in colour. What I love about the work in this project is the way Jay can capture a different view of the community that surrounds him everyday – it is almost as if he knows every alleyway or corner of the streets to walk to capture the sincerity and honesty of his local community. An exert from the beginning of Jay’s Zine states ‘I started to shoot the world around me, everyday things. Then came my online photoblog named ‘I Love The World I See’. It was a place for me to post things that I saw, made or thought. That blog no longer exists but the phrase I Love The World I See still stays stuck in my head everyday. I love the world around me, even the chaos that comes with it, I love being able to see those things that other people sometimes neglect to see, either because they don’t slow down to look around or do not care to see. I try to capture those moments.’

Why do I want to take inspiration?

James Jay’s Zine shares with us the community around him, giving the observer an insight into his life, and those lives that pass him by everyday. His street photography style reflects that of famous candid photographers such as Henri Cartier-Bresson and Vivian Maier with his black and white mysterious images whose ambiguity leave the observer waning more, stretching their imagination to decide who this person is they are seeing, why are they there, what do they want? I think this is what inspires me most about Jay’s Zine, I wish to recreate the feel of community, the familiarity and honesty that I see around me. I am always inspired by photographers that create strong narratives, storytelling is very important to me, I aim to take inspiration from ‘I Love The World I See’ by telling the stories of each different community around St Helier, using my images from my ‘Character of Community’ and ‘Sense of Place’ photoshoots. Jay’s Zine layout is also something I wish to take influence from, I really enjoy the way he uses a range of formats to display his images, some taking up the full page, some meeting in the centre etc – I believe it helps the fluidity of the Zine, straying away from using a symmetrical format reflects the natural environment of the images not needing to be perfect; another element I wish to demonstrate in my Zine.

_DSF3257
_DSF3258
_DSF3260

Further Info Links –

week 1 ~ introdution

We made a mind map of the different types of community, breaking down what ideas we could use for our project.
My mood board shows different examples of the types of communities that we though of.

Statement of Intent

The main topic for the NFT projects is community so we made a mind map and mood board of different types of community then using that we chose a few topics that we thought would be a good interpretation of community. Then we narrowed it down to generations then from that we would look at past fashion, showing the different styles from the 70’s to now and a prediction of the future with the progression of Jersey through the years.

A reflection of the past.

For our project we want to produce a NFT that reflects the change in fashion over the years and how trends have left and returned. To produce this we found old photos from the 1970’s and 2000’s to put behind the person we’re filming and taking new photos to use for 2021 and the future. For the background sound we thought of finding music from the time to reflect onto the filming of the set time line used.

Statement of intent

Statement of intent

STATEMENT OF INTENT: Reflect and review your mind-map and mood-board AND produce a statement of intent that clearly defines how you wish to interpret the theme of COMMUNITY as a 30 sec animated film and digital image:

3 words: Love thy neighbour

A sentence:  “Thou shalt love the Lord thy God with all thy heart, and with all thy soul, and with all thy mind. This is the first and great commandment. And the second is like unto it, Thou shalt love thy neighbour as thyself” (Matthew 22:37-39)

A paragraph: The LGTQ+ community has been oppressed by various communities about their beliefs and practices, one being Christians. This is disappointing to think about because Jesus says to “Love thy neighbour” in Matthew 22:37; love not judge. As personally being part of both communities, I have found a way to balance same sex attraction and The Kingdom of God, so I found it my duty to show to Christians the sort of hurt and anxiety they cause to people part of the LGTBQ+ community, remind them that they should not judge but love and help these people. Another example that Christians should remember to follow can be seen in John 7:53-8:11:

53 Then each of them went home, 1 while Jesus went to the Mount of Olives. 2Early in the morning he came again to the temple. All the people came to him and he sat down and began to teach them. 3The scribes and the Pharisees brought a woman who had been caught in adultery; and making her stand before all of them, 4they said to him, “Teacher, this woman was caught in the very act of committing adultery. 5Now in the law Moses commanded us to stone such women. Now what do you say?” 6They said this to test him, so that they might have some charge to bring against him. Jesus bent down and wrote with his finger on the ground. 7When they kept on questioning him, he straightened up and said to them, “Let anyone among you who is without sin be the first to throw a stone at her.” 8And once again he bent down and wrote on the ground. 9When they heard it, they went away, one by one, beginning with the elders; and Jesus was left alone with the woman standing before him. 10Jesus straightened up and said to her, “Woman, where are they? Has no one condemned you?” 11She said, “No one, sir.” And Jesus said, “Neither do I condemn you. Go your way, and from now on do not sin again.”

This powerfully shows that Christians should not condemn anyone but help them in faith and love.

For this film we are not trying to agree or disagree with the topic of “is homosexuality a sin” rather try and find a balance and peace between the 2 communities.

We will do this by having same sex actresses go into a church, read the Bible to show that they are helping each other in the faith, then when they make eye contact the film cuts to snaps of them running away from society and judgement; we did this to reveal that sometimes the pressure is so hard on these people that sometimes it feels like just giving up and running away to live your fantasy. We then will snap to riots to powerfully show to the viewer the kind of pressure the LGBTQ+ community faces. Finally, the film will go back to the actresses reading the verse “Love thy Neighbour” strongly recommending not to push either community away but helping them and direct them to the Father (God) instead of condemning them.

NFT References

Trevor Jones

Trevor Jones is a Scotland based artist and is one of the leading names in the crypto art medium. His first NFT sold for $10,000 and has the highest selling NFT with his The Bitcoin Bull

The Bitcoin Bull – Gold ($2,500)

The Bitcoin Bull ($55,000)

The Bitcoin Bull – Silver ($750)

The Bitcoin Bull – Bronze ($200)

Over his career Trevor Jones has created 4,167 NFT’s resulting in nearly $3.3 million. Jones used a very clever tactic to get people to purchase his artwork. He charged $777 for a open artwork that entered everyone who bought into a draw for a 1/1 Connor McGregor artwork.

Trevor Jones 🎨 on Twitter: "Which would you rather #Win? The Conor  McGregor framed oil painting (90 x 76 cm/35 x 30 inches) or the 1/1 NFT  from @niftygateway? Find out how

Analysis – The Bitcoin Bull

The Bitcoin Bull is a piece of moving artwork that shows the pieces of a bull tearing apart and then coming back together. The Bull is made from different things that look like they have been cut and pasted from different forms of media. There is a bitcoin symbol and twitter logo that are seen when the bull is in movement. The Bull then starts breathing and kicking up dust and scrapes it’s foot along the ground. The colours are quite bland but a diverse range of different shades of similar colours. Finally a man is seen to pull apart the bull and draws the outline of a bull when it is suddenly brought back together.

Beeple

Michael Joseph Winkelmann, known professionally as Beeple, is an American digital artist, graphic designer, and animator. He is known for using various ways to make different works that makes political, social commentary while using pop culture figures as references. Beeple sold an NFT for $69 million and is shown below. It started at $100 at auction and after a 2 week sale, reached $69 million.

Beeple sold an NFT for $69 million - The Verge

The piece above is called The First 5000 days and contains an image a day Beeple has been posting online every day since 2007. The piece contains 5000 images that from far out are seen as a collage however up close they are seen like this.

Another image incorporated into “Everydays — The First 5000 Days.”

NFT – Artisit Refrences

Pierce “Blizzy” Williams

Blizzy is a digital artist from the USA, he got into the digital art movement by creating game art for the popular video game Fortnite. His designs stared to gain interest on social media getting him 80,000 followers across all social media platforms. Now he works with huge content creators such as Faze Clan, Tfue, Mongraal, etc, his clients have an accumulate social network of 15+ million.

Blizzy has created many pieces of digital art, which he posted mainly on Behance and his Instagram account. However, Blizzy does have a wallet on Foundation (an NFT market place), although he has only brought NFT’s from other users, and not minted any, as of 13/09/2021.

Instagram: @frblizzy

Behance: https://www.behance.net/piercewilliams

Foundation: https://foundation.app/@blizzy_

These are some of his most recent digital art pieces, which include some Fortnite art, and some of his own original creations.

Analyse

This is piece is called “RETRO GARDEN” https://www.behance.net/gallery/118487279/RETRO-GARDEN

The characters in this are called Glee and Gloom, the main focus in the image is on Glee, which is the happy character. This is why the scene is full of vibrant colours, as it helps portrays the happy, joyful atmosphere. The colour combination of white and purple suggests royalty, nobility, luxury, power, and ambition, contrasts to the colour palette black and orange which is commonly associated with a gloomy, eerie, spooky atmosphere. The use of depth of field draws attention to the foreground character and the smaller details such as the grass and flowers.

BORED APE YACHT CLUB NFTS

The Bored Ape Yacht Club is a collection of 10,000 unique Bored Ape NFTs— unique digital collectibles living on the Ethereum blockchain. Your Bored Ape doubles as your Yacht Club membership card, and grants access to members-only benefits, the first of which is access to THE BATHROOM, a collaborative graffiti board. Future areas and perks can be unlocked by the community through roadmap activation. Visit www.BoredApeYachtClub.com for more details.

The NFT market place Yuga Labs (the artist) sold their NFT’s on is Opensea, here. The main reason they are very popular, is not because of there design but their utility. Everyone that buys a Bored Ape NFT, gets access to future events and are then able to meet important people.

The Bored Ape NFT collection consists of 10,000 apes generated at random. That means trait assignment, including eyes, fur, and clothes, varies wildly from ape to ape.

Other artists that I think are interesting and good:

https://foundation.app/@mattey

https://foundation.app/@Octane

https://foundation.app/@HEXA

https://foundation.app/@Spancs

LOST – My NFT

Before we started the NFT project, I already have experience with NFT’s as I created and minted one on the Ethereum blockchain through Foundation.

I chose to mint it on Foundation as at the the time it was the best place to buy and sell NFT’s. You had to get an invite to the platform in order to start selling, which I did after speaking with a few different artist and showing them my work. Foundation is probably still the best platform to sell single pieces, however opens is the best place to sell collections.

I chose to mint one on my pieces that I’ve already created using Blender (a free 3D modelling software) and Photoshop.

This is the piece I decided to mint:

https://foundation.app/@Malaxies/foundation/30501

It cost me approximately £80 to mint it on the ETH blockchain, and users can bid on it, or make an offer.