The artist I chose to look at and get inspired by is Toby Evans. He is a NFT fashion artist who designs outfits and different skins digitally and sells them. He produces stills of his designs as well as small videos. His main focus is designing huge coats that are known as the Metajackets.

some examples of his work;

As this isn’t an actual photograph it’s quite difficult to analyse it as it’s just a design for the fashion NFT community. However Toby uses a lot of colours when it comes to designs to make his outfits stand out. He mainly focuses on winter styled outfits , such as his most famous creation the metajacket, which is a huge chromo like puffer jacket with loads of pink and green highlights. The purpose of his work is so people can buy his creations digitally and own it as an asset instead of buying it at a store.

here’s a link explaining how fashion artists like Toby find themselves in the NFT fashion community- https://vagazine.com/blog/crypto/real-life-nfts-in-fashion-and-opportunities-for-creators/

Using him as a reference will help my team when it comes to thinking of ideas for designs as we will have to create them ourselves and put them digitally on our models that we use in our photo shoots.