CONTEXTUAL STUDY

NFTs is a  “Non-Fungible Token” representing a digital file/item. non-fungible is used as another word for unique. This is why every NFT has its own unique qualities and characteristics which may make NFTs more appealing to some.

The Metaverse is the complete virtual twin of our physical world. It is the total amount of all the digital assets that live in the web and on the blockchain, which therefore leads to creating a digital ecosystem. The metaverse is a virtual space which is shared globally. Its created by the convergence of virtually enhanced physical reality and physically persistent virtual space.


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2 Lives is the first exhibition that will help educate different communities on what NFTs are. Additionally it will also connect traditional art to digital art and the finance world to the art world. 2 Lives is a new platform for artists to create, showcase and sell their work. The exhibition will do this buy showcasing NFTs through their multi-businesses opportunities.


NFTs in art means that artists can create their work and be able to sell it themselves making it more independent for them as they may no longer need a manger. This also allows artists to have complete freedom over their work because it is not bounded anymore to requests and contracts. NFTs in art can aslo lead to new collaborations between traditional artists and between artists which are digital.

Examples of NFTs in art:

Reaching for a Hand to Hold #2/3 - FEWOCiOUS | OpenSea
Reaching for a hand to hold

FEWOCiOUS speaks about the importance of his work and how it can help spread messages and the importance of his own personal story. He has successfully managed to staged multiple successful solo releases, as well as two ground breaking NFT collaborations.

Beeple, The First 5000 Days

Mike Winkelmann, better known as Beeple, has sold one of the most expensive digital art work in history. The First 5000 Days, sold at an auction for $69 million, which is one of the most expensive pieces Beeple has ever sold.

checklist: NFT Project

DEADLINE: FRI 12 NOV

FINAL OUTCOME: Each group produce a 30 sec animated film and 1 digital image following these steps:

  • Develop a concept
  • Make a storyboard
  • Plan recording/ shoots
  • Experiment with imagery, sound and text using different analogue & digital processes supported by creative workshops
  • Edit a 30 sec animated movie
  • Design a digital image (A2) based on your film
  • Present final film and digital image

GROUPS


13B:
Chantal L-B, Elisha Hiller
Karina, Sophie, Carmen, Olivia
Cerys, Anais, Anya, Jess
Michael, Reuben, Matt, Ollie
, Katey R-H
13C:
Wiki, Elisha Harvey, Niamh
Joana, Tiago, Olivia, Beth
Eleanor, Francisco, Toni

In each group you need to allocate responsibility to take on the the following roles:

Producer > project manager
Photographer > cameraman
Editor > designer

CHECKLIST

Use this simplified list to check that you are on task. Every item on the list represents one piece of work = one blog post. It is your responsibility as an A-level student to make sure that you complete and publish appropriate blog posts each week. All tasks and learning resources in the Autumn Planner above.

WEEK 1: 14-19 Sept
1. Mindmap
2. Moodboard
3. Statement of Intent

WEEK 2: 20-26 Sept
1. Contextual study 1: NFTs and digital art
2. Artists Reference 1: NFT artists
3. Recording: Shoot 1 > Plan a response

Week 3: 28 Sept – 3 Oct
1. Contextual study 2: Bayeux Tapestry or Occupation Tapestry 
2. Artists Reference 2: Contemporary artist: textiles & embroidery
3. Experiment 1: Embroidery & Narrative

Week 4: 4 – 10 Oct
1. Storyboard
2. Experiment 2: Animation using After Effects

Week 5: 11 – 17 Oct
1. Recording: produce final shoots for film
2. Editing: Image & sound

Week 6: 18 – 22 Oct
1. Editing 30 sec Film
2. Produce 1 digital image (A2)
3. Progress Report

Week 7-8: 1 – 12 Nov:
1. Complete Film + title
2. Complete Digital Image + title
3. Complete Embroidery – Yulia workshop Wed 10 Nov to make one large tapestry from individual pieces
4. Evaluation
5. Statement: 100 words: EXHIBITION: 2 LIVES
Describe the concept and meaning behind your film and digital image. You can use your statement of intent as a starting point.

Zine: if you manage to complete all the above, re-visit Zine project and make sure you have completed design and packaged it up ready for printing.

Save as File > Package > file name: title of zine > create folder in your name here: M:\Departments\Photography\Students\Image Transfer\IDENTITY & COMMUNITY\ZINE

Final outcomes to have completed so far:
Zine
Embroidery
NFT film
NFT digital image

Experiment 2: Animation

In order to help us with editing our own NFTs, we had a animation workshop with Liam Nunn who specialises in using AfterEffects, that’s a digital software where you can edit videos and create animations. He’s a well known local editor/ animator in Jersey that has recently started his own digital software company called Milk. This helped us get used to the software to make sure we are comfortable with the tools when it comes to editing our own video.

We learnt all about the different key frames and how you use them for each movement you code , which marks the start and finish of each movement. Once we got used to the basics we then got shown how to increase or slow down the speed of the movements of the face as well as getting shown how to use rotations which you plot on each key frame. We used a very simple template that Liam Nunn created for us , and we could change the facial structure and movement of each face part just through sliding the mouse around the screen. Using this template, we were allowed to work on top of his work and plot key frames we wanted to do , such as I plotted a key frame and made a square move along the animated face, clockwise at a 1x speed. I then caused the eyebrows to move from the left to the right as well as the mouth moving up and down. This workshop was very useful as it helped us get to know the way the editing process of AfterEffects works and when it came to using it in the editing process of our NFT project.

Some screen prints from what we worked on;

sTATEMENT OF INTENT.

Within the group we have spoken about multiple different ideas which vary from using a projector to project different sort of patterns onto a model wearing plain and simple clothing. Additionally we have also spoken about how we may be able to use Photoshop or a similer software to edit over peoples original clothing, which may show that the digital world of fashion can be easily manipulated. Finally our last idea is to print out original photos which we have taken of our models and either collage over the top of them of embroidered over them to create different designs.

Overall we have decided as a group we are going to create and develop a 3 minute animation we want to show sustainable fashion and the impact it has on the world and digitally throughout time which will clearly show the development on how its changed. One way in which we will do this is by photographing individual models and then digitally edit outfits over them or stitch into the photographs.

CONCEPT:What will the future of Jersey look like as a community in the metaverse?

3 words; digital , variety , irregular

a sentence; a place where any community can interact with each other through buying and selling items digitally, instead of buying tangible items.

Identity + Community: Tapestries + Story Telling

Bayeux Tapestry

Diplomacy and Propaganda: The Enduring Power of the Bayeux Tapestry - Fine  Art Connoisseur
The Tapestry exhibited at exhibited the Musée de la Tapisserie de Bayeux in Bayeux, Normandy, France

The Bayeux Tapestry shows the medieval story of the Norman conquest of England on October 14th 1066 by the Duke of Normandy. The tapestry is embroidered onto a band of linen which is 70 metres long and half a metre wide and includes more than 70 scenes from the Battle of Hastings.

Bayeux Tapestry: Battle of Hastings
English axman in combat with Norman cavalry during the Battle of Hastings, detail from the 11th-century Bayeux Tapestry, Bayeux, France.

It starts with introduction to king Harold’s visit to Bosham on his way to Normandy (1064?) and moves onto the start of the Battle of Hastings (1066) showing the Normans preparing their ships to cross the channel from France to England and continues through to the battle showing the moment William, Duke of Normandy kills King Harold, last of the Anglo-Saxon kings. Originally the story might have been longer but the end of the tapestry has perished.

A battle scene from the Bayeux Tapestry, 11th century.
A battle scene from the Bayeux Tapestry, 11th century.© jorisvo/Shutterstock.com

The tapestry serves as evidence for the history of the 11th century but also as an important work of art from that time period.

The Tapestry was used as decoration once a year in the Cathedral in Bayeux, France. There it was “found” by Bernard de Montfaucon (French antiquarian and scholar) who publshed the first complete reproduction in 1730. After nearly being destructed during the French Revelution it was exhibited in Paris at Napoleon’s wish in 1803 and 1804 and since then has been at Bayeux expect during the Franco-German War in 1871 and during World War 2 1939-1945.

Animation Workshop

Liam Nunn, an artist and professional animator who came to do a workshop on how to use digital animation in Adobe After Effects using a rig he made an setup. He made a face of a lady which we could animate, and the whole animation would be 5-10 seconds.

This is the basic default rig/template we started with, it didn’t move, as it isn’t animated yet.

This is what it looks like in Adobe After Effects with all the keyframes to make everything move.

The small boxes on the left control what the facial features do, so we had the keyframe the small dot in the different boxes to move the corresponding’s elements for the face.

The different sections on the timeline were colour coded to help separate from what we should add key frames to and what should be left alone.

To make an element move you have to add a keyframe to where you want the action to finish on the timeline, then change the X and Y values.

To change to colour of an object, you just have to open all the collapsed folders until you find the “color” section, then click the colour box and drag it to the colour you want, and click OK.

This is what I created. I changed the colours of the features and made the animation loop by making the end frame the same as the starting frame. Overall, It lasts 9 seconds, and I used lots of key frames to make the character look in every direction possible, blink, and move. I exported it in the format H.264 and then compressed it to have a low quality, which allowed me to post it on the blog.

Animation Workshop

We completed an animation workshop with and artist and professional animator called Liam Nunn. He gave us a crash course on digital animation in Adobe After Affects. He created what he calls a “Rig” of the face and shoulders of a lady that we could easily animate. It allowed us to animate her facial movement, eyes closing and opening, mouth opening and closing, eye and eyebrow positions, nose movement etc.

Above is an example of what we started off with and the dots on the lines beneath the lady show when movement is happening corresponding with the number of seconds above the dots. Also what line the dots are on shows what movement is occurring. Animating the image is quite easy as after making one or two movements that you like, you can copy and paste again and again to repeat the movements.

Above is an example of the different movements possible and how they work. To make something move you press the little diamond button to the left of the image that is highlighted blue where you want it to happen on the timeline. When entering a keyframe you can change how much movement is occurring and when it is occurring.

Above is my final animated video. I have made her move and changed her hair colour, clothes colour and face colour. It lasts for 15 second because I have looped it. I have had to compress it into a slightly lower quality to get it onto the blog.

Community mindmap and mood board

A community of the future will celebrate diversity, equality and inclusion and propose a new digital world; a metaverse where everyone is equal regardless of class, race, gender and age. A digital ecosystem that transcends all virtual identities into a utopia for peace, prosperity and progress.

For our group project we decided that the main focus will be based on the community of fashion and beauty. We decided to look at two different aspects such as; digital fashion (nfts) as well as regular fashion shoots in which we will use the studio to take our photographs. We chose fashion as it has a very different impact on all ages and communities this may be because of the different sort of cultures as well as the fashion in which social media may advertise as trends.

Throughout the different decades fashion has vastly changed throughout. This has happened very quickly as you can easily see the clear difference every year. For example from the 90s to fashion in today’s current time. However in the future I believe as so do many others that fashion will not only be a tangible object it will be online items which you can purchase and store digitally. Although this is already occurring now i believe this will become a global activity and will be the new area for fashion communities.

nft artist reference

The artist I chose to look at and get inspired by is Toby Evans. He is a NFT fashion artist who designs outfits and different skins digitally and sells them. He produces stills of his designs as well as small videos. His main focus is designing huge coats that are known as the Metajackets.

some examples of his work;

METAJACKET RTFKT NFT fashion Toby Evans
The METAJACKET: RTFKT X Toby Evans – Sold for 14 $ETH Source
Immaterial gains: the NFT boom comes for fashion | Financial Times
Immaterial gains: the NFT boom comes for fashion | Financial Times

As this isn’t an actual photograph it’s quite difficult to analyse it as it’s just a design for the fashion NFT community. However Toby uses a lot of colours when it comes to designs to make his outfits stand out. He mainly focuses on winter styled outfits , such as his most famous creation the metajacket, which is a huge chromo like puffer jacket with loads of pink and green highlights. The purpose of his work is so people can buy his creations digitally and own it as an asset instead of buying it at a store.

here’s a link explaining how fashion artists like Toby find themselves in the NFT fashion community- https://vagazine.com/blog/crypto/real-life-nfts-in-fashion-and-opportunities-for-creators/

Using him as a reference will help my team when it comes to thinking of ideas for designs as we will have to create them ourselves and put them digitally on our models that we use in our photo shoots.

statement of intent

After we brainstormed some ideas of the different communities in the world, we decided to focus on fashion as it has such a big impact in real life and online. We think that in the future fashion will have a huge impact on the metaverse as people will probably buy outfits online and have them stored digitally instead of wearing them.

For this project we are going to design a 3 minute animated film , in this animation we want to show sustainable fashion and the impact it has on the world and digitally. For example we will photograph individuals and then digitally edit outfits over them or stich into the photographs. We want to explore loads of different editing ways such as projecting the outfits onto people or using photoshop to do it.

CONCEPT: What will the future of Jersey look like as a community in the metaverse?

What is a metaverse? The word “Metaverse” is made up of the prefix “meta” and the stem “verse”; the term is typically used to describe the concept of a future iteration of the internet, made up of persistent, shared, 3D virtual spaces linked into a perceived virtual universe.

3 words; online , different, digital

a sentence; a place where any community can interact with one another or buy/sell anything digitally

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