“Specialising in keeping the skill in the camera, not just on the screen.“
Jake Hicks is a free lance photographer which has been working 10 years in the industry. He mainly works with many hair and fashion companies with a fair amount of portraiture as well. He provides them with a company image and ensures “a progressive aesthetic to any given campaign”. He focuses on maintaining and creating the best quality image “in camera” therefore not using a lot of post production photo manipulation.
He is also a lighting specialist with Bowens Lighting. Here he internationally trains people on studio lighting for one of the worlds leading photographic lighting companies. As well as regularly writing and contributing to their quarterly industry magazine ‘Litebook’.
His passion began when his tried to teach him how to use his “Olympus OM-1” which is a manually operated 35mm single-lens reflex camera. Here he taught him things like shutter speed and aperture in order to create the correct exposure. Later on he said to have been taught be various passionate photographers which helped to grow his devotion towards photography
He himself marks his work as ” very bright, bold and of course very colourful”. This is very clearly seen through his use of gel lighting as compared to other artists gel lighting creates a different and striking effect onto the photograph. Hicks also experiments with long exposures causing motion blurs which can be used effectively to show more emotion to the image or a different effect.