who is JOACHIM SCHMID and what do they do?
JOACHIM SCHMID is a berlin based photographer, who has been taking photographs since 1980. SCHMID began their career as a freelance critic and a publisher of Fotokritik. Once they ceased the production of Fotokritik, they began to work on their own work, mainly using found and archival photographs. SCHMID‘s work has been internationally exhibited. They create work that was once mundane but now is intriguing and captivating. JOACHIM SCHMID uses lost and thrown away images that he has found in the street in Berlin.
moodboard of JOACHIM SCHMID’s images
analysis of JOACHIM SCHMID’s image
The lighting in this photograph is very bright, almost too bright as it flattens the features and creates no shadows or contrast. For this picture, the lighting would have been a flash head light, as the light is bright and there are no shadows. This photograph is in black and white. The tones are very flat and there is not a big tonal range, as there are no very dark darks. This photograph has no texture, which also links to the reason why it looks flat and 2D. There is a contrast been the two halves as the patterns they are wearing clash and dont work well together. The pairing of the images creates confusion for the viewer as they will not know why they have been put together and the significance of the reason too.
how am i going to link to JOACHIM SCHMID?
- photograph individuals and use an archival image of them as the other side of the photograph.
- photograph individuals and use a found image of a person that relates to what they identify as, eg. race.
- photograph individuals and use a picture of a family member as the other side of the photograph.
- use archival images of people that identify as something similar and mix the photographs up.