Albert Renger-Patzsch and the New Objectivity:

Albert Renger-Patzsch  was a German photographer heavily associated with the New Objectivity.

Renger-Patzsch began taking photos at the age of twelve and after serving in the military during the First World War he studied chemistry. His style was very matter-of-fact and exemplified the aesthetic of the New Objectivity which flourished in Germany at this time during the period of the Weimar Republic.

Renger-Patzsch believed  that the value of photography was in its ability to reproduce the texture of reality, and to represent the essence of an object. It meant that his images didn’t necessarily need to have a meaning, or reason behind their creation. They were purely snap shots of visually appealing things he encountered or set up. This brought a whole new era of photography on, paving the way for people to start taking photos informally, of simple things they found pleasing to the eye. This aided in the introduction of endorsement photography, especially in fashion and beauty industries where the subjects are supposed to attract the buyer’s attention whether that is through the presentation of a physical product or the appeal behind models presenting certain products or ideals.

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