My personal study will focus on how idols within society have created not just a loss of identity but body issues and unrealistic body standards. I will do this by using the stereotypical idols of dolls and Barbie who came under a lot of critic from the public for being an idealised and toxic role model. I plan to demonstrate my skills in photoshop by editing them in scary and haunting ways. My project will address matters that match my views of society such as prescribed female gender constructions and unrealistic body images.
In the 21st century because of trends and social media it takes longer to become aware of what the real world looks like. Fads have caused a lack of individualism when we are supposed to be living in an age of acceptance. ‘Woman’s desire is subjugated to her image (…) as bearer, not maker, of meaning,’ (Laura Mulvey’s ‘Visual Pleasure and Narrative Cinema,’ 1975) Mulvey theorises that the male gaze is a social construct derived from the ideologies and discourses of a patriarchy. Mulvey applied this theory to Hollywood films believing that Hollywood films were shot from the point of view of a heterosexual masculine perspective displaying women as an object to be desired, she also believes that these films reinforced stereotypical gender roles and the idea of men being the dominant gender and the woman being ‘the weaker’ gender. My beliefs are that still in the 21st century the male gaze is very much still a societal issue, however, it’s not just in Hollywood films. It’s on Instagram, commercials, the clothes and make up women wear and even in the doll’s girls play with as children. Young women feel that they need to comply with trends in order to be wanted, transforming themselves to fit with the male gaze. This can be dangerous for young teenage girls because it causes them to hate themselves, the way they look and their body. Instead of teaching young woman that they are beautiful and strong the world and social media teaches teenage girls that they are not beautiful and portrays this continuously. Beauty is no longer in the eye of the beholder but in the person, who takes the photo and uploads it to social media. How do dolls represent this? Part of the Male Gaze theory is that in films the camera pauses of the female’s curves and figure. Dolls are made to have the perfect hourglass figure and some even have this to an exaggerated extent. Young girls idolise Barbie so from a young age, they are conditioned into thinking that they’ve got to look like that, like a living doll and that is an unrealistic representation because the human body is not made to be like that.
I am analysing Sheila Pree Bright because in her series Plastic Bodies, she constructs a reality that puts across her socio-political views. She believes that women are misrepresented by dolls, so to prove this she takes pictures of dolls and women before editing them together. This creates illuminating and haunting images. The other photographer I am analysing is Laurie Simmons because she constructs a reality out of dolls and toys that show her opinions of society in a tableaux vivant style. With her work, she comments on stereotypical gender roles. Both photographers believe that these conceptions of life start from when we are a child. In 2003, Sheila Pree created her series of image Plastic bodies which aimed to show unrealistic body images and to challenge western ideals of whiteness and beauty. Heteronormative beauty ideals of whiteness and being virtuously beautiful have been embedded in society for hundreds of years. For example, in the Brother Grimm’s fairy tales’ physical attractiveness in females was rewarded and “beauty is often associated with being white, economically privileged, and virtuous.” (Baker-Sperry, L.; Grauerholz, L. (2003) For example, Snow White was described as the fairest of them all with ‘skin as white as snow.’ These heteronormative white ideals are what her work challenges and her goal was to explore how this impacted young girls and women.