TECHNICAL: The image was taken in black and white, The writing and the logo is the main focus of the image which is centered on the right of the image, these are in bold, which then creates the audiences attention.

VISUAL: In the image you can see Francis foots, Wife and child, but also importantly you can see into Pitt street, and the families shop, where they sold records. You can also see in the shop the different types of items they sold in their shops. I get a feeling that this picture is a celebratory of what the family has achieved.

CONTEXTUAL/CONCEPTUAL: This image was taken in 1900s, by Francis foot showing the iconic sign, along with his wife and their child. The iconic sign was put on side of the building because it showed the families business, the sign soon became known as the HMV Sign. The foots family was the first gramophone and record sales. I know that recently the logo has been restored and the store fronts have been decorated. The logo was put on the side of the buildings on Pitt Street and Dumaresq Street

The HMV Sign Now: