Rankin (who’s full name is John Rankin Waddell) is a British fashion photographer and director. He has done photo shoots with numerous celebrities and other influential figures; including Arnold Schwarzenegger, Queen Elizabeth II and the spice girls.

In his portrait photos he tries to bring out and exaggerate the emotions or personality of the person he is photographing, he also encourages and tries to boost the confidence of the person. These two factors combined result in the photos looking very natural and genuine, instead of giving the effect of forced emotions. The exaggerated emotions also make the images more appealing as they stick out from the majority of photos which aren’t as expressive.

He is best known as the founder of the ‘Dazed and Confused’ magazine. His work has appeared in magazines such as GQ, Vogue and Marie Claire. In 2011 Rankin started the biannual fashion, culture and lifestyle magazine, Hunger and launched Rankin Film to produce and direct his own commercial and editorial film work.