RESEARCH

Femininity is a set or attributes, behaviours and roles associated with girls and women. Femininity is socially constructed, made up of socially defined and biologically created factors. Traits of a women traditionally include, gentleness and sensitivity. The appearance of women are traditionally long flowing hair, perfect skin and a narrow waist. Hyperfemininty is the exaggeration of stereotyped behaviour of women. This is where the qualities that are believed to be feminine are exaggerated. Gender roles play a huge part in how women are ‘meant to be’ as society expects women to act and dress in certain ways, this leads to women changing who they are, so they can fit in to the social ‘norms’. Even in different ethnic groups, they have certain role expectations, but for women they aren’t that different.

In the 21st century it is critical that you are physically attractive, this can be achieved by make up or procedures. This results in women spending more time, effort and money on their appearance, this is because it has been socially learned from the female image. A thought experiment is that if children were introduced into a world where physical appearance was unimportant, they wouldn’t care about how they looked or how anyone else looked. As children are now introduced into a society where looks and appearance is everything, they are pressured to make themselves look like everyone else. Females spend an average of $700 a year on clothes before entering their older age. As women increase in earning power and social status their interest in physical appearance will increase even more. A study shows that half of girls feel stifled by gender stereotyping, as they are to believe that they are valued more for their appearance.

There are four types of gender stereotyping affecting women, which include; personality traits, domestic behaviour, occupations and physical appearance. Personality traits for females include in them being emotional and accommodating. Domestic behaviours such as taking care of children, to cook and clean are expected by women. Occupations such as a teacher or a nurse are assumed to be done by females. Finally, physical appearance is the main stereotyping that females are affected by, as they are expected to be thin, graceful and pretty looking, even if this involves in them changing who they are to feel like they fit in. If society didn’t have these brutal expectations for women, women wouldn’t feel the need to change who they are as they would feel comfortable and accepted in their own skin.

LEIGH BOWERY 

Bowery was born 26 March 1961, he was an Australian performance artist, club promoter and fashion designer. He was mainly known for his bold and interesting looking costumes and makeup in his images. He was mainly based in London during his adult life and inspired many artists, such as Lucian Freud who was a British painter. Bowery states that ‘fashion, where all girls have clear skin, blue eyes, blonde-brown wavy hair and a size 10 figure…STINKS’. He really exaggerated and almost took the mick out of models, applying all the makeup to himself to make himself ‘look like’ the typical model was a big statement in itself, as you can understand what Bowery’s concept of his images are, that girls are expected to have perfect features and alter themselves but it just makes them look stupid and that they should learn to love themselves.

Leigh Bowery over exaggerates the appearance of genders and how they are meant to look to look due to the ‘norms’ made by society. The reasons behind his exaggerations, is to present how ridiculous it is to apply so much ‘cover’ to yourself to hide the real you.

I’m choosing Leigh Bowery as my lead artist as I love the way that he exaggerates his makeup and costumes to show hoe ridiculous it is to change yourself to fit the ‘norms’, also his facial expressions show his emotions and it is a contrast between look and emotions. My favorite images by Bowery are;the boldness of the lips and the outfit choices and props used makes this image stand out to me as it is so unique. I feel like Bowery’s concept of this image is to show the boldness and extremes that people will go to, to make themselves look a certain way