Joachim Schmidt – Case Study (MOCK EXAM)

Joachim Schmidt is a Berlin based critic and conceptual Artist. Schmidt collects and re-purposes photographs that other people have thrown away. Schmidt takes these discarded, ripped, and mundane photographs, and creates artwork that is thought provoking and captivating. Joachim is extremely passionate for his art/photography work, Schmid has stated himself that he is “completely obsessed with photography”, He suspects that “few people in the world have looked at more photographs” than he has. At one point he counted: he had looked at 10,000 photographs in one day alone. And he has maintained his manic pace since embarking on his career as a “professional looker” in the 1980s.

One of Schmidt’s first projects was ‘Pictures from the Street’ (Bilder von der Straße, in German) which ranged from the years 1982-2012. For this one, he would keep and classify each and every photograph (or fragment of a photograph) that he found in a public space. (The collection had more than 900 pieces at one time). If a photograph had been ripped to pieces, he re-assembled what he could and mounted it as a scientist would. All pieces of this collection are arranged and displayed on identical sheets of archival paper, in chronological order, noting the date and place where each was found. It is almost impossible to look at this collection and not try to imagine stories about who is pictured, and who owned the photo, and why the photos were thrown away.

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No. 217, Los Angeles, March 1994, from Bilder von der Straße © Joachim Schmid5d2206a0 edbd 4aad b878 100237f025b4
No. 885, New York, February 2007, from Bilder von der Straße © Joachim Schmid068e3b45 9aa4 4ce2 94c8 3028b8951f42

No. 460, Rio de Janeiro, December 1996, from Bilder von der Straße © Joachim Schmid

Another of Schmidt’s ingenious art projects was developed in 1990, out of a prank, which he started by posting what looked like a serious notice in a public newspaper about the ecological dangers of unwanted photographs and negatives. He had created an “institute” that offered to safely recycle or re-use dangerous film and photos. ‘The Institute for the Reprocessing of Used Photographs’ (Erste allgemeine Altfotosammlung, In German). What started out as a prank, had become publicized worldwide and Schmidt was soon being overwhelmed by packages of people’s negatives and photos they wanted disposed of safely.

One of his packages contained a large amount of high quality negatives, from a photography or film studio. However they had been sliced in half, in order to decrease their value. Schmidt then came up with the idea of putting one half of an image with another, which do not match. He had created bizarre composites that were uniformly lit and fit together in an uncanny way. This was made easily possible as the photo studio seemed to always position its lights exactly the same way for years, and never moved the camera closer or further away from each model. This project was then named ‘Photogenic Drafts’.

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Photogenetic Draft No. 32, 1991 © Joachim Schmid

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Photogenetic Draft No. 4, 1991 © Joachim Schmid

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Photogenetic Draft No. 8, 1991 © Joachim Schmid

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