The artist that I will be looking at is Charlie Clift.

Clift does take pictures with the topic of mental health, one particular piece of work which interested me the most was his work which he joined up with Kate Forrester to create the “Let’s Talk” campaign.

In this campaign, they would talk to people about their mental health and they would write up notes and keywords about what they heard. Forrester would then take the keywords from the conversation and write them/paint them on the models face ready for them to be photographed.

I feel that this is very powerful and very emotive piece of work. As the fears and the feelings that they have within are being shown to the world. The saying ‘a picture can show a thousand words’ with the photo literally showing words and the feelings of the model.

Clift used this style with famous and well known celebrities in a way to show that they have mental health issues as well, and (in my way of interpretation) to show people that it’s good to speak up and talk about your feelings and struggles, hence the title of the campaign in which the photos were used “Let’s Talk”

I really like the way that the use between the words and the model have been made, and I will be using this technique in one of my photo shoots, but I will be using male models and writing the simple and most used response which is used men are asked how they are doing mentally.