John Rankin Waddell, also known under his working name Rankin, is a British portrait and fashion photographer and director. He is best known as the founder of Dazed and Confused magazine and for his photography of models including Kate Moss and Heidi Klum, and celebrities such as Madonna and David Bowie and his portrait of Elizabeth II. His work has appeared in magazines such as GQ, Vogue and Marie Claire. It was while doing an accountancy degree at Brighton Polytechnic that he picked up a camera and began to investigate and practise. When realising that this was what he really wanted to do, he abandoned the degree course and went back to A-levels to study photography. Taking a degree in photography at the London College of Printing, he met Jefferson Hack and together they founded Dazed & Confused, a ground breaking monthly style magazine which documented the Brit Pop and Britart movements of the time. Rankin describes his style as having no style. He doesn’t use a specific type of lighting and doesn’t use the same way of shooting all the time. When he is photographing a subject, whether they are models, celebrities or regular people he always talks constantly to the person in front of the lens. He does this to get a reaction so he can capture something about their personality; every person will have a different reaction. Rankin says portraiture for him is all about making a connection with his subjects.