John Rankin Waddell (born 1966), also known under his working name Rankin, is a British portrait and fashion photographer and director. Rankin is best known as the founder of Dazed and Confused magazine (along with Jefferson Hack), and for his photography of models including Kate Moss and Heidi Klum, celebrities such as Madonna and David Bowie and his portrait of Elizabeth II. His work has appeared in magazines such as GQ, Vogue and Marie Claire.
Rankin visited South Africa in 2010 with BBC to make a documentary titled, South Africa in Pictures. In the same year, Nike and Bono’s R.E.D commissioned Rankin to shoot for Nike’s global campaign to fight and spread awareness against HIV/AIDS. The campaign was called, Lace Up Save Lives.
In 2011 Rankin started the biannual fashion, culture and lifestyle magazine, Hunger and launched Rankin Film to produce and direct his own commercial and editorial film work.
Practical Responses to Rankin
One Point Lighting:
These photographs are examples of 1-point lighting as one soft light was used to light the subject. I feel these work well as studio lighting examples. due to the lighting and the positions the subjects are in.
Use of Flash:
