Rankin
Is a British portrait and fashion photographer he is also the founder of ‘Dazed and Confused’ magazine and for his photography. He has work with many famous people, including models, Heidi Klum and Kate Moss, celebrities such as David Bowie and Madonna and is known for his portrait of Elizabeth II. His work has appeared in magazines such as GQ, Vogue and Marie Claire. In 2011 Rankin started the biannual fashion, culture and lifestyle magazine, hunger and launched Rankin Film to produce and direct his own commercial and editorial film work. Rankin was destined for life of an accountant until he discovered his interests lay somewhere else as he drop his accountancy studies and began studying photography instead. Rankin’s work has a distinct patterns of using white backgrounds, or single colour background, which helps to concentrate all focus on the person he is shooting. The blank background creates almost a blank canvas in with the person is the paint, the more expressions and feeling in the persons face the more detailed the canvas becomes. He is very much a studio photographer and works with artificial light and flash photography to capture the detail on peoples faces.
Lighting
- Why do we use studio lighting? It allows us to create natural lighting effects in a variety of situations its easy to control and to adapt to fit the needs of the shoot. Also with so many options available nowadays, it doesn’t have to be confined to a studio.
- What is the difference between 1-2-3 point lighting and what does each technique provide / solve
Key Light
This is the main light. It is usually the strongest and has the most influence on the look of the scene. It is placed to one side of the camera/subject so that this side is well lit and the other side has some shadow.
Fill Light
This is the secondary light and is placed on the opposite side of the key light. It is used to fill the shadows created by the key. The fill will usually be softer and less bright than the key. To achieve this, you could move the light further away or use some spun. You might also want to set the fill light to more of a flood than the key.
Back Light
The back light is placed behind the subject and lights it from the rear. Rather than providing direct lighting (like the key and fill), its purpose is to provide definition and subtle highlights around the subject’s outlines. This helps separate the subject from the background and provide a three-dimensional look.
- What is fill lighting? Fill light is form of supplementary light mainly used to lighten shadows in an image. Fill light is often used in portrait photography to create a contrast between the image subject and image background giving the scene a sense of depth despite the final product being 2 dimensional. In this situation the use of fill light also reduces the overall dynamic range of the scene allowing for easier selection of the exposure settings required to capture an image. When fill light is correctly applied it does not significantly impact the main light source of an image.
- What is spill lighting? Light spilling is where light falls where it was not intended to fall, creating a hazy, blown out look at times.
- What is Chiaroscuro ? It’s the strong and bold contrasts between light and dark areas in a photograph.
Ring Light
Two Point Lighting
Three Point Lighting
Chiaroscuro