For this photoshoot I will be taking another of the print advertisements that I have found to recreate in some way similar. I will again be keeping in mind Cindy Sherman and the way she embodies ‘characters’ and try to have my subject try this and have their own take on the image.

Background:

The era of the 80’s evokes very visual aesthetics that can be found specifically in this era. The high brands found in the 80’s prove to still set trends for today’s fashions, most of which people are familiar with Chanel, Versace, Armani and Balenciaga. The 80’s saw a rise in women moving into professions that were previously dominated by men. This trend sometimes lead women in these professions to not be taken seriously as they were often seen as primarily objects of desire rather than independent with ambition. This social issue created a movement named “Dress for success” or “Power dressing” with encourage the wearing of mote angular clothing that generally made them appear larger through the use of shoulder pads or sizable lapels and collars.

For these reasons I am choosing for my third recreation to produce a photograph resembling one of the Balenciaga adverts produced in 1983. I feel at this point I can show some of the developments of how woman and adverts were produced, in this era heavily woman were going into business work and were creating a new name for themselves.

Plan:

I will again be doing the photoshoot in the studio as this is most likely where the original was taken as it seems to be quite a stage studio like photograph with studio lights. I will also ask my subject to dress in a way similar to that of the original photograph, for example with a shirt of a similar style with the added skirt and bag. As it being a recreation I would like to get the outfit as similar as possible however there may be slight alterations of colours as to what is available however I would like to keep the same concept in place.

Third Recreation:

Above shows the advert I will be trying to produce. The photograph is a studio taken photograph that I will try to recreate. I dressed my model in a way that replicated what the original model was wearing as well as wearing a similar hair style to that of the original photograph.

Above shows the contact sheet of my outcomes from the photoshoot. I feel the better photographs are the ones that are coming slighting closer to the model rather than the ones which are father away. Some of the photographs turned out slightly dark however I feel that the majority of the photographs worked well and how I wanted them to be produced.

Unedited Best Outcomes:

I feel that these three are my best outcomes from the photoshoot due to where my subject is positioned and how they are some of my more clear photographs. I am going to move forward and edit one of the following photographs too enhance it to be more like the original photograph.

Background:

“We Can Do It!” is an American World War II wartime poster produced by J. Howard Miller in 1943 for Westinghouse Electric as an inspirational image to boost female worker morale. It was seen little during the war and was rediscovered early 1980’s and was widely reproduced, often called “We Can Do It!” but also called “Rosie the Riveter” after the iconic figure of a strong female war production worker. The image was used to promote feminism and other political issues begining in the 1980’s, it was incorporated in 2008 into campaign materials for several American politicians. Compared to all this during the war time the image was strictly internal to Westinghouse, displayed only during February 1943, and was not for recruitment but to exhort already-hired women to work harder. People have seized upon the uplifting attitude and message to remake it into many forms including self empowerment, campaign promotion and advertising.

I am choosing to recreate this specific poster to indicate the changes in this era of the 40’s as I feel it has that showing of development and progress and is a widely known poster, it represents how woman were being treated at the time and suggests towards how they were being advertised as they now took on ‘mans work’. I feel that it is a good example to show how women began to be portrayed when men weren’t there and then that it got picked back up during a strong female movement.

Plan:

For this photoshoot I will be taking the image in the studio to give me the best lighting for recreating these AD’s I will use two different subjects one in each of the images.  I am going to be dressing the subject in clothing that is almost exact or close to what the subject in the original image is wearing.

For the second recreation seen below I will adjust the persons hair and find clothes and props best suited to the photograph. The aim of this photoshoot is to create an accurate recreation of the photograph below and try to show and explain some of my inspirations coming from Cindy Sherman.

Second Recreation:

Above shows the Poster I was recreating, for this recreation I took the photographs in the studio as this enabled me to have a plain background as to edit the image on and the poster itself also has a plain background. I dressed my subject the same or similar as the figure in the original and took the time to get her to pose in the same manner.

Above shows the contact sheet of my outcomes from the photoshoot, some of the photographs came out a little dark however I should be able to edit these images and fix that in Photoshop.

I feel I have tried to show my inspirations coming from Cindy Sherman through the work by having my subject en body the person in the original ad and begin to represent herself in that way.

Unedited Best Outcomes:

Below shows what I think to be my best outcomes before I am editing the images to enhance them more and edit them to be more like the recreation. These are the four I think are the best however I will only experiment with editing one or two of them.

Chosen Photograph:

Above shows the photograph I have chosen to edit in response to the fashion photograph I was recreating. I have chosen this image as it was one of my most clear photographs and I feel replicates the original best. I also feel that in this photograph the lighting was working well compared to some of the other outcomes I produced and the subject is standing in the most similar way to the original photograph.

My aims while editing this photograph is to not adjust the photograph too much but to adjust the light and contrast to then put a black and white filter over the top to then create an accurate final outcome.

Editing Process:

For the first step towards turning the photograph into black and white I started by adjusting the brightness and the contrast slightly so that I had the best amount of shadows and highlights that I felt would work well once in black and white.

Next I went in and only slightly adjusted the actual shadows and highlights just to enhance what I previously did with the brightness and the contrast.

For the next step I experimented with placing a cooling filter over the top of the photograph to see how this would effect the image when putting it into black and white to take away the yellow and warm tones.

Finally I placed the black and white filter over the top of the photograph to recreate the final photograph best and to enhance this photograph itself more.

Final Outcome:

This shows the final outcome for my finished edited photograph, I feel the photograph worked well. I feel it works well in the black and white tones and placing the cooling filter over the top also worked well with enhancing the photograph.