In the first couple of days of the project I struggled to generate clear ideas of where I wanted to take my project, initially in the begining the first ideas that were coming to my mind surrounded looking at buildings from new ones to old ones and also portraits of aging and photographing that journey of aging in both people and buildings howver after I had done some brainstorming and thinking I came across the idea of looking into the idea of the journey of adverts throughout the past couple of hundred years, (the final time span being from 1939-2016) specifically looking at women in adverts, this interested me as I thought it was different and is something that I enjoyed the sound of that I thought could be quite fun.

I started out by looking into Cindy Sherman and how she works and what ideas and photographs she produces as she is an artist who generates images questioning the representations and ideas of women and ideals, I feel for me Sherman was a very useful artist to have looked into as it helped me to generate ideas easily. From looking in depth at Cindy Sherman I decided to start recreating images some more famous than others from adverts across a 100 year time span, the first couple of shoots worked well and gradually throughout the project I developed more and came to a collection of 8. While developing these photo-shoots I also researched into feminist movements such as Feminist Art and the Guerrilla Girls as well as Kourtney Roy and again Cindy Sherman, from researching these I found the wide in-depth thoughts that go into challenging feminism and looking at how it had developed. This made me want to produce two very different ads from the same era (1993 and 1994) this allowed me to show not only a difference of the journey across decades but also across a 1 year time span which seemed interesting to me the drastically different way that they were being represented.

Overall I am happy with the way that my final images developed and finished not only as individual prints but as well on the mount and foam board, I feel I have been able to explore on a bit of a different take on the title of journeys and pathways and have explored something I enjoy. I think my final outcomes have been successful and work together well in the series, I think that I have been able to show my ideas well and continually expressed my thoughts at various times and reinforced my ideas around why I was generating the images and recreations that I was. I would have like to generate another outcome with my unused image had I had more time to develop the extra image needed however I still think that it was a useful experiment and recreation at the begining of the project to be able to start myself off into my ideas. I am happy with the way that this project allowed me to develop more of my editing skills which I feel have got better as I have been able to develop them, however I don’t feel I was able to develop my camera skills as much as generally across the project I was working in the studio with artificial lights which stayed roughly the same throughout all of my photo-shoots.

Overall I am happy with the final images that I was able to produce and how I came to my final images during the project as a whole and I feel it was quite successful.