Background:

Throughout the 1990’s supermodels dominated the fashion industry. In 1994, one year after the following advert was produced, grunge clothing rapidly declined as fashion became more feminine and form-fitting, high-shine fabrics such as satin and silk became very popular. The most common look among young women was to wear the short black slip dress worn over a tight undersized t-shirt. Anna Nicole Smith was not the first Guess Girl, however she is one of the most memorable. The late model’s work for the denim brand helped skyrocket her to stardom and yielded one of the most iconic ad campaigns of all time.

Plan:

For this recreation I will be setting up a sheet of fabric on the studio floor to mimic the idea of sheets underneath my model. For the benefit of my model I am planning to angle the camera slightly differently and have the shirt more closed so not to show anything that may be seen as too revealing. I am going to have my model wear a button down shirt and tights as well as trying to find heals to recreate the outfit in the original advert.

Fourth Recreation:

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Above shows the advert I plan to recreate, I have chosen to recreate this as I feel it shows a different side to some of the fashions that dominated the 90’s as it shows that even in a time where denim and grunge dominated women were still advertised as objects and in an overly sexualised way.

Below shows a contact sheet of the outcomes of the photoshoot, I came across some difficulties while doing the shoot as for finding heels and a shirt long enough to cover so the images didn’t turn out exactly how I had expected however I still think with some editing I could produce a good outcome.

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Unedited Best Outcomes:

Below shows the three images I feel worked best, this is because I think either the facial expressions or the positioning of the camera is working well for these images. For the first image I really like the facial expression my subject has however I feel that having the trousers on the legs in the images ruins the recreation slightly. The second I feel works well for both facial expression and positioning as you can’t see so much the covered legs so I feel makes for a more accurate recreation. The third is slightly further away however I feel works well for both the angle and the facial expression.

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