Below shows all of my outcomes that I have produced for this series I will be displaying my photographs on black mount board and on separate boards and have them as a collection series. This shows them edited and next to their outcomes and a suggested idea of the individual displays.
GAP 1994
This is one of my two outcomes for the 1990’s, I chose to do two for this era and then choose this specific ad as I feel it represents something different that was happening with the use of more diverse advertising slowly starting to come into play around this time especially for women. I feel this ad has a different tone to the other 90’s one it seems to be aimed at a different age of girls and I feel is showing something to do with the way advertising was developing for women and shows part of the journey that it was on.
I feel that my outcome was successful in that it looks like the original ad. At some points the image seemed to be turning too dull or too dark while editing howver I feel I found a good place and that the writing helps to enforce the ideas I have been trying to show of having a familiar face in an ad give you a different perspective maybe.
Guess 1993
This was the second ad I chose from the 1990’s and I did this as it was the one era I found had one of the most drastic different types of ads and this was a good ad to represent that, the way that the original subject is lying it’s main representation is sexualising women with what minimal clothes she’s wearing and her position. This is a large difference compared to the GAP advert where the clothes are covering and it is more innocent compared to this which is why I chose those two as I feel it shows a large development and difference that was occurring only 2 years apart.
I feel my recreation is more successful with the full edits in place of the writing, before I think it was an okay image and recreations however it wasn’t perfect due to having the outfit difficulties of trousers and no heels however I feel this in a way does help to enforce that thought of real people, familiar faces in these ad’s and that can create a different reaction, this is what I feel makes this outcome successful.
Rosie the Riveter 1943
I chose to do this recreation as it is one of the most famous ad’s or posters that I feel exists from this time even though it wasn’t at the time of it’s release I feel it has become a big symbol of strong females and feminism and this is why I chose it, the ad was produced only around the time when men weren’t there to do the work in the early 40’s and then wasn’t seen till feminism movements began and I feel that is important in how to think about how women are portrayed and at what times they are portrayed in certain ways.
I feel that this image was one of my better recreations and one of my most successful images with how it turned out in the camera originally and after editing, I feel it fits well with what I am trying to produce and show and the image works well. If to do it again I would have my subject more towards me however I do feel that it was one of my more successful photographs.
Balenciaga 1983
This ad I chose as I feel it is quite explicit in the era it is representing as the 80’s has quite distinct looks, for me this ad was saying and representing two things which is why I chose it: One that this was the starting decade of the working business women which is empowering but two, it also still has the tight pencil skirts the fitted waist and pouted lipstick covered lips which to me speaks that although moving forward had not moved away from this almost sexual representation which is why I chose this ad.
I feel that my outcome for this was good as it shows similar attributes to the original, I feel if done again I could turn my subject more towards me face on however I feel the tilt in her stand still makes the photograph work well.
Vogue 1939
This ad I chose as it was quite difficult to find something do-able around this era for me but as well out of those I found I felt this one stood out to me from the year that it was taken and how it looked, the ad was produced n 1939 the begining of the war and women were still being portrayed as having to make themselves up with makeup and I feel it shows a contrast how just 4 years on women were being pushed into overalls to work in factories which is why I felt this should be the ad from this era I recreate.
I feel my outcome worked well in the end with being a good depiction, although I don’t feel it is my strongest image I feel it still works well and has the elements it needs, I had struggles with props and the heights of chairs however I still feel that my image works well as a recreation and in showing the development.
Louis Vuitton Modern
This is my final outcome for my modern day recreations, I chose to incorporate this and this specific outcome as I feel it symbolizes something about how women are still portrayed and the role they have. Marilyn Monroe is not just a missed pop culture icon, she is a symbol of what once was seen as the ideal female and continues to be shown as sexual in the modern day by her facial expression and position in the ad. This is why I chose this ad as it shows how even though the journey of feminism has come far, older faces are still used in subtle ways in maybe not the way wanted.
I feel my outcome was successful and worked well with what I had and I am happy to include it into my final series with the last editing I feel it brings it together. I slightly enjoy how the bag and box I have used do not look similar to the ad as I feel it creates a statement as it doesn’t look as expensive and done up which is what is usually portrayed and I feel has turned a difficulty into a slight positive.
Mock Up Displays:
Below shows the mock ups of how I plan to individually present my outcomes as a collection and in a simple manner as I feel they look good and work well almost showing as display posters with just a frame.